Your designs.
Sorted.
Most copywriters deliver a Word doc. I deliver a blueprint.
Every other website copywriter I know gives clients a Word document – and that's it. That's not my way – I'll create a clear set of designs that supercharge what happens next.
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My process includes detailed wireframes that serve as your user-experience roadmap. They show exactly what goes where – and why.
With 20 years of experience plotting complex magazine features and major international websites, I know that logic and flow must precede the writing. Web copywriting without visual guidelines is like building a house without a floorplan.
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Visual prototypes help eliminate overwriting
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Custom design mock-ups speed up next steps
My designs facilitate:​
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Flow optimisation: A hierarchy built for the user.
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Economy of writing: Precision over "filler" copy.
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Logic over decoration: Functionality that leads the design.
By reducing cognitive friction, these maps guide your readers exactly where you want them.
They aren't the final design, but they are a powerful "starter kit" that can accelerate your design phase by as much as 50%.
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They're included in my Website 360 and Website 360+ copywriting packages.
"What I particularly value is Mike's ability to find that 'elegant solution' when we're wrestling with tricky positioning challenges. He's collaborative, responsive, and consistently delivers brilliant work that exceeds expectations."
Paolo Pini – Co-founder, Language Angels
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