My freelance copywriting blog

I’ve been commissioned to write things thousands of times. Here are the phrases that should put you on high alert when you’re being...

Google seems to think there are literally millions of freelance copywriters just waiting to start on your project. If this is true, how...

Low traffic and lacklustre sales can send any website owner into a pit of despair. But there are changes you can make today...

A fantastic blend of copywriting gigs makes this popular tech leasing company a dream to work with. There is a gloriously random nature...

Writing headlines for the hero section of a homepage has its challenges. Try these two options and get off to a strong start.

What is a deadline – and how do you make one work for you?

TITAN are the world's biggest privately owned shipping container brand. And after 18 months writing for them, I can explain big metal...

Google suggests there's an arena's-worth of numpties bashing this bizarre keyword into Google every month. So I asked AI to tell me why.

Start the year as you mean to go on with a bunch of powerful doohickies that will help you ace whatever copywriting challenges are thrown...

This hypnotherapy client wanted blogs, website content – and the kind of keen engagement that leads to clicks. James Mallinson,...

Whether you need web content, email copy or something else, one of the first decisions you must make is about what kind of copywriting...

You're looking for a freelance copywriter in your niche, but can't find one. Here's why all is not lost. Most business owners are experts...

Your freelance copywriter should be able to give you more than just words when writing your website. As far as I know, when most website...

Managing a writer and a designer can be a challenge. Here's a few pointers. I've just completed an enjoyable job for a client that...

My top 5 tips for helping your business website up its game. No waffle, no long explanation, just straight to the point. I created this...

AI for copywriters. My verdict so far...

Grammarly Pro can turn experienced copywriters into something approaching a skilled proofreader. But read on for my August 2024 update at...

Staring at a flashing cursor? Mind as empty as a juvenile delinquent's Christmas stocking? Read on! Many writers suffer from writer's...

When you think 'website', think 'ladder'. Here's why... "How should I improve my website" is a question that around half of all...

Rooted in sales tactics, copywriting frameworks can be a huge help... sometimes. I get asked about copywriting frameworks from time to...