What is a 'design prompt', and why do you need one?
As far as I know, when most copywriters deliver words to their clients, they usually send a Word doc full of text – and that's about it....
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- 3 min
Hiring a designer + a copywriter? Read this!
I've just completed an enjoyable job for a client that reminded me of the disconnect that often exists between designers and copywriters....
- 1 min
15 minutes to beef up a website? Start here...
No waffle, no long explanation, just straight to the point. I created this little graphic thing to give you something to ponder the next...
- 3 min
Hey. Can't you just get Chat GPT to do your writing?
That's a question no writer thought they would have to answer a few years ago. But honestly? Today? The world turned at the end of 2022...
- 3 min
How do you deal with writer's block?
Many writers suffer from writer's block from time to time. It's probably best described as a feeling of procrastination coupled with a...
- 2 min
What's the best way to improve a website?
Bingo! This is a question that around half of all businesses should probably be asking. Why? Because so many websites suck! My own...
- 2 min
What is a copywriting framework?
This is a question I get asked from time to time – usually by people who have heard or read about copywriting frameworks and think, 'I...
- 3 min
So. What makes good web copy?
Wow. So much for the 'getting to know you'. Dive straight in with the big guns, why don't you? OK, so when creating a new website or...
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