3 minHow do you deal with writer's block?Many writers suffer from writer's block from time to time. It's probably best described as a feeling of procrastination coupled with a...
2 minWhat's the best way to improve a website?Bingo! This is a question that around half of all businesses should probably be asking. Why? Because so many websites suck! My own...
2 minWhat is a copywriting framework?This is a question I get asked from time to time – usually by people who have heard or read about copywriting frameworks and think, 'I...
3 minSo. What makes good web copy?Wow. So much for the 'getting to know you'. Dive straight in with the big guns, why don't you? OK, so when creating a new website or...