My freelance copywriting blog

Clients expect a lot from you when you're a freelance copywriter – such as doing a great job of explaining their niche business so people...

Nobody’s immune to an email flop now and then. Here are five common email copywriting mistakes, handily coupled with some expert tips on...

While "a way with words" is still number 1, today's freelance copywriter needs a bundle of other talents, too. Once upon a time in the...

Have you ever had 'The Impossible Brief'? Telltale signs include deadlines so precise they're written in nanoseconds and a detailed...

I have a thing on my desktop called '20 building blocks for a website' that I knocked up on Canva on May 10, 2023. Almost two years to the day later, I have finally turned it into something more useful than a little PDF that sits in the top right-hand corner of my computer.

I’ve been commissioned to write things thousands of times. Here are the phrases that should put you on high alert when you’re being...

Google seems to think there are literally millions of freelance copywriters just waiting to start on your project. If this is true, how...

Low traffic and lacklustre sales can send any website owner into a pit of despair. But there are changes you can make today...

A fantastic blend of copywriting gigs makes this popular tech leasing company a dream to work with. There is a gloriously random nature...

Writing headlines for the hero section of a homepage has its challenges. Try these two options and get off to a strong start.

What is a deadline – and how do you make one work for you?

TITAN are the world's biggest privately owned shipping container brand. And after 18 months writing for them, I can explain big metal...

Google suggests there's an arena's-worth of numpties bashing this bizarre keyword into Google every month. So I asked AI to tell me why.

Start the year as you mean to go on with a bunch of powerful doohickies that will help you ace whatever copywriting challenges are thrown...

This hypnotherapy client wanted blogs, website content – and the kind of keen engagement that leads to clicks. James Mallinson,...

Whether you need web content, email copy or something else, one of the first decisions you must make is about what kind of copywriting...

You're looking for a freelance copywriter in your niche, but can't find one. Here's why all is not lost. Most business owners are experts...

Your freelance copywriter should be able to give you more than just words when writing your website. As far as I know, when most website...

Managing a writer and a designer can be a challenge. Here's a few pointers. I've just completed an enjoyable job for a client that...

My top 5 tips for helping your business website up its game. No waffle, no long explanation, just straight to the point. I created this...