My freelance copywriting blog

As a UK website copywriter, I see the same patterns everywhere. Most small business website mistakes are about the conversation you’re having with your customer. Last updated: April 2026 tl;dr – you have mere seconds to 'hook' people when they arrive at your website. Poor signposting, vague messaging and an obsession with talking about your brand are among the biggest issues. Ever been into a crappy shop and walked straight back out again? The crummiest ones are often non-cha

B2B copywriting requires a specialist skillset that not all copywriters possess. After 10+ years as a B2B copywriter, here’s my thoughts on what makes a good one. Last updated: April 2026 tl;dr – copywriting for business customers require depth and detail, as well as a commitment to showing multiple stakeholders the clear benefits of switching to your solution. About seven years ago, a potential new client surprised me with a very simple question that I really should have bee

How much do freelance copywriters charge for their work in 2026 – and what can you expect for your money? Here's my definitive rundown. Last updated: March 2026 tl;dr – the UK average for a freelance copywriter in 2026 is £480 a day. But 'per project' prices are more common – and rates vary wildly. This article is aimed at two audiences: Clients who want to boost their knowledge about what copywriters currently charge. Newcomers to the industry who are looking where to positi

Wondering how much does it cost to write a website when hiring a freelance web writer? Here's the lowdown... Last updated: April 2026 tl;dr – you can expect to pay around £480 a day, on average, for a seasoned website copywriter, or more still if they bring other skills such as wireframing and SEO to the table. Let's say you're a business owner who needs a new website. Or perhaps you're a marketing manager who needs a total website overhaul. Your choices include: Writing it y

Pretty much anything goes when it comes to "as a service" these days. As a copywriter, I'm all in! Last updated: April 2026 tl;dr – successful SaaS copywriting hinges on your writer's ability to rapidly summarise your product's capabilities and highlight how seamlessly it will improve the buyer's operations. I remember the first time somebody mentioned SaaS to me about 10 years ago, and I nodded along politely while wondering what the hell “sass” was. Today, SaaS (software as

Miscommunication between what you want and what your copywriter hears can lead to disappointing results. Here’s how a great copywriting brief will help avoid that. Last updated: April 2026 tl;dr – working with a freelance web copywriter requires two-way communications and clear expectations from the start. Commencing a project with poorly-defined parameters will lead to disappointing results. Over the years, I have completed many thousands of writing tasks. A copywriting brie

Wondering how long it takes to write a website that will get your business up and running? Here are the steps a professional website copywriter will take – and why it won't be a 10-minute job... Last updated: April 2026 tl;dr – behind the scenes, a skilled freelance web copywriter takes care of much more than words. Once you factor in site planning, SEO, internal linking and wireframing, sites are usually "written" in weeks, not days. Are you a first-time copywriting client

Clients expect a lot from you when you're a freelance copywriter – such as doing a great job of explaining their niche business so people understand it. Here's how I do it. One of the trickiest things about being a freelancer is regularly having to step outside your comfort zone. Overwhelming feelings of "What the f**k am I doing here" are par for the course. I've been writing digital (and – gasp! – print) copy long enough to know this will pass . And that the quickest way to

Nobody’s immune to an email flop now and then. Here are five common email copywriting mistakes, handily coupled with some expert tips on...

While "a way with words" is still number 1, today's freelance copywriter needs a bundle of other talents, too. Once upon a time in the dim and distant past I was simply a writer. The tools I had at my disposal were a pen, a notebook and that oddly shaped blob of grey stuff in my head. Add a computer keyboard, and hey presto. One fully formed writer . As my writing steadily moved towards copywriting, I needed to add a few extra competencies. Over the past five years, these hav

Have you ever had 'The Impossible Brief'? Telltale signs include deadlines so precise they're written in nanoseconds and a detailed explanation of what "great" looks like that is so insane the chances of your real-life version hitting the spot are zero. Every now and then as a writer, the person who will ultimately pay you for your literary genius has a wild idea about a piece of content they'd like. In their head, all of the elements that will make it great are readily avail

I have a thing on my desktop called '20 building blocks for a website' that I knocked up on Canva on May 10, 2023. Almost two years to the day later, I have finally turned it into something more useful than a little PDF that sits in the top right-hand corner of my computer.

I’ve been commissioned to write things thousands of times. Here are the phrases that should put you on high alert when you’re being offered work. 1/ "We don't have much budget, but if this works, we'll have loads of work for you." What it means : we don’t have much money – period. I don’t think I have ever had a client offer low-paying work who suddenly increased the fee further down the line. Also, who wants “loads of work” if it’s low-paying? 2/ “This will be dead easy for

Google seems to think there are literally millions of freelance copywriters just waiting to start on your project. If this is true, how do you find a good copywriter, and how do you approach them to get the ball rolling? If you run a business or a marketing team, clear messaging that helps explain your services to your potential customers is vital. If it is not readily apparent what you do or what kind of business you are , then customers will exit faster than a ferret at a B

Low traffic and lacklustre sales can send any website owner into a pit of despair. But there are changes you can make today...

A fantastic blend of copywriting gigs makes this popular tech leasing company a dream to work with. There is a gloriously random nature...

Writing headlines for the hero section of a homepage has its challenges. Try these two options and get off to a strong start.

What is a deadline – and how do you make one work for you?

TITAN are the world's biggest privately owned shipping container brand. And after 18 months writing for them, I can explain big metal...

Google suggests there's an arena's-worth of numpties bashing this bizarre keyword into Google every month. So I asked AI to tell me why.