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My freelance copywriting blog
Looking for the random ramblings of a professional freelance copywriter? Read on, reader! Read on...


7 min read
How To Hire a Copywriter – a Beginner's Guide
Google seems to think there are literally millions of freelance copywriters just waiting to start on your project. If this is true, how...


6 min read
What to do if your website doesn't rank AND it's not converting
Low traffic and lacklustre sales can send any website owner into a pit of despair. But there are changes you can make today...


2 min read
Imperative verb or bold statement for your hero headline? A copywriter's verdict!
Writing headlines for the hero section of a homepage has its challenges. Try these two options and get off to a strong start.


3 min read
What are deadlines – and how to use them to your advantage
What is a deadline – and how do you make one work for you?


2 min read
Nope, I'm still at a loss. Why does 'copywriter copywriter' get 18,000 searches a month?
Google suggests there's an arena's-worth of numpties bashing this bizarre keyword into Google every month. So I asked AI to tell me why.


1 min read
Best copywriting tools for 2025
Start the year as you mean to go on with a bunch of powerful doohickies that will help you ace whatever copywriting challenges are thrown...


6 min read
When do you need a copywriting agency (and when is a freelance copywriter a better choice)?
Whether you need web content, email copy or something else, one of the first decisions you must make is about what kind of copywriting...


5 min read
How can an 'outsider' write great copy for your audience?
You're looking for a freelance copywriter in your niche, but can't find one. Here's why all is not lost. Most business owners are experts...


4 min read
What is a wireframe and why do you need one?
Your freelance copywriter should be able to give you more than just words when writing your website. As far as I know, when most website...


4 min read
Hiring a designer + a copywriter? Read this!
Managing a writer and a designer can be a challenge. Here's a few pointers. I've just completed an enjoyable job for a client that...


2 min read
15 minutes to beef up a website? Start here...
My top 5 tips for helping your business website up its game. No waffle, no long explanation, just straight to the point. I created this...


4 min read
Hey. Can't you just get ChatGPT to do your writing?
AI for copywriters. My verdict so far...


3 min read
My review of Grammarly Pro (and why you should take the plunge if you're a pro writer)
Grammarly Pro can turn experienced copywriters into something approaching a skilled proofreader. But read on for my August 2024 update at...


3 min read
How do you deal with writer's block?
Staring at a flashing cursor? Mind as empty as a juvenile delinquent's Christmas stocking? Read on! Many writers suffer from writer's...


2 min read
What's the best way to improve a website?
When you think 'website', think 'ladder'. Here's why... "How should I improve my website" is a question that around half of all...


2 min read
What is a copywriting framework?
Rooted in sales tactics, copywriting frameworks can be a huge help... sometimes. I get asked about copywriting frameworks from time to...


4 min read
So. What makes good web copy?
Good website copywriting can turn your business site into a leads-generating powerhouse. Follow these tips to get off to a rock-solid...
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