ABOUT

Written content that saves clients time, removes the humdrum and inspires action.

All businesses today need expertly-written content if they want to communicate effectively with their customers. The alternative to using an independent expert is to try and write the content in-house.

 

For SMEs that might mean a founder hammering away on a laptop until the small hours trying to find the right words – words that can be so important they can literally make or break a business.

Larger corporations generally have it easier, and can lean on an in-house content team. While these individuals are often well-suited to the job, it's also true that they are sometimes too close to the action to make the content they write interesting to a wider public.

 

They can also struggle when they need English-language content if English isn't their first language – as is often the case with large companies in continental Europe.

I meet the needs of both SMEs and larger corporations by providing professionally-written, tailored content that customers will find easy to follow. By cutting through the jargon and getting to the core of the message, I help write words that inspire customers to keep reading – and take action.

I help businesses to find their voice.

When a business communicates with its customers, there is sometimes a disconnect between how the brand wants to be perceived and how the customer interprets their messaging. When this happens, the brand's 'voice' has likely been lost in translation.

 

Everyone loses.

 

The customer is likely to move on to find a company with a more coherent message.

 

And the brand misses out on a potentially important relationship.

 

I can help ensure that what you say on your website, radio ads, brochure copy and marketing campaigns matches how you want people to see you.

 

By identifying your 'voice' and bringing it to life in original written content, I can save businesses countless hours trying to write the content themselves.

 

Anyone can write content, but writing great content is not easy.

 

It is often only after multiple failed attempts that business owners come to realise this; they see that the DIY-approach just isn't working. And during this experimental phase, countless customers may have been lost forever because they were confused, put off or bored by the brand's messaging.

In a career spanning more than two decades, I have helped create original content that inspires action and builds relationships for dozens of brands.

I can do the same for you.​

 

Some of the brands I have worked with:
CASE STUDIES

Freelance writer Mike Peake is an award-winning journalist, copywriter and content creator with clients in the UK, Dubai and Singapore. His credits and bylines as a writer have appeared in more than 40 magazines and newspapers, including The Sunday Times, Harrods magazine, Country Life, Gulf News (UAE), Outside magazine, Esquire and many more.

 

A former senior editor of one of the world's biggest lifestyle magazines, he is today chiefly engaged in writing articles for clients in the business and luxury sectors, as well as several other fields. Most recently, much of his work has been as a freelance business writer, with repeat commissions for a variety of well-known UK business outlets aimed at SMEs, start-ups and entrepreneurs.

Copywriting, content creation and website copy/blogging work all regularly

undertaken.

“When he is working on my website copy, Mike gives me what I want first time, every time. He works efficiently and is never happy unless he's providing me with web content that will work. I use Mike all the time.”

 

JAMES MALLINSON – FIX MY MIND