copywriting
work that counts for something...

All businesses today need well-written content if they want to communicate effectively with their customers.

It's that simple. If your audience is left scratching their heads, you've lost them.

Helping businesses to make sure that their customers are with them – rather than against them – is at the heart of what I do. For more than 25 years, I have been using words to simplify complex subjects so that everyone can grasp them.

My experience spans everything from website copywriting, brochures and sales emails to ghostwriting interviews for CEOs and developing in-depth reports. I've written more than a million words, and today I combine this writing experience with new tech tools to ensure crisp, clear copy that is right for the time-pressed audiences of 2023.


Can an external writer who doesn't (yet) know your company really help?

Here's a common problem: you know better than anyone what your business does. You're probably really great at telling people about it when speaking to them in person or over the phone. I bet your elevator pitch is honed to perfection.

But when you need to strip it all down to the bare bones for a website homepage or an email campaign, it loses its clarity.
 
The trouble is, you've only got two or three seconds to hook someone.

And if you've tried to big up your pharmaceutical supplies company as 'Innovative solutions for today's complex medical environment' when 'The UK's leading pharmaceutical supplier' would have been better, then... oops.

Your new customer just went somewhere else instead.

An external freelance copywriter like me comes in with a completely fresh pair of eyes. Far removed from the everyday minutiae of your business, I can see things with a clarity that many owners and marketing teams just can't. 


The importance of using a skilled freelance copywriter

When you hire me as your freelance copywriter or website content writer, I learn as much as I need to in order to be able to explain your business to a customer.
 
When we clarify your message, it means we're more likely to maintain people's attention.

That's not to say there's no creativity or fancy wordplay involved. It's all about balance. 

As a seasoned freelance UK copywriter with a long track record, I meet the needs of both SMEs and larger corporations by providing professionally-written, tailored written content that customers will find easy to follow.

By cutting through the jargon and getting to the core of your business message, I'll help your customers to understand exactly what you do and why you do it.












 
 
 
A freelance copywriter to work alongside your brand

Here's my pitch: writing good copy isn't easy. So why fudge it? Why go cheap on a newcomer who's only been doing this for a short period of time?

Book me in today and I'll work with you to help you find the messaging you need. Messaging that lands.

In a copywriting and website writing career spanning many years, I have helped create original content that inspires action and builds relationships for dozens of brands. From small businesses to medium-sized SMEs and large international corporations.

I've helped software companies, hypnotherapists, recruitment firms, dental practices, business advisors, luxury property specialists, packaging firms, green energy startups and many more.

Contact me to find out how I can help you, too.