Great brands, large and small, know how to speak to their customers.
The wrong tone is off-putting.
Poor signposting is confusing.
Content for content's sake is always boring.
Brands have one chance to get it right.
The best website content always starts with a conversation.
A seasoned copywriter wants to know:
What does the brand stand for? What are its vision and values? What makes it special in a sea of noise?
What are you hoping your customers take away from this encounter?
In a career spanning more than two decades, I have helped create original content that inspires action and builds relationships for dozens of brands.
I can do the same for you.