Written content that saves clients time, removes the humdrum and inspires action.
All businesses today need expertly-written content if they want to communicate effectively with their customers. The alternative to using an independent expert is to try and write the content in-house.
For SMEs that might mean a founder hammering away on a laptop until the small hours trying to find the right words – words that can be so important they can literally make or break a business.
Larger corporations generally have it easier, and can lean on an in-house content team. While these individuals are often well-suited to the job, it's also true that they are sometimes too close to the action to make the content they write interesting to a wider public.
They can also struggle when they need English-language content if English isn't their first language – as is often the case with large companies in continental Europe.
I meet the needs of both SMEs and larger corporations by providing professionally-written, tailored content that customers will find easy to follow. By cutting through the jargon and getting to the core of the message, I help find words that inspire customers to keep reading – and hopefully to take action.
I help businesses to find their voice.
When a business communicates with its customers, there is sometimes a disconnect between how the brand wants to be perceived and how the customer interprets their messaging. When this happens, the brand's 'voice' has likely been lost in translation.
The customer is likely to move on to find a company with a more coherent message.
And the brand misses out on a potentially important relationship.
I can help to create content for your website, radio ads, brochure copy and marketing campaigns that more closely matches how you want people to see you.
By identifying your 'voice' and bringing it to life in original written content, I can also save businesses countless hours trying to write the content themselves.
Writing really good content is not easy.
But it is often only after multiple failed attempts that business owners come to realise this. They see that the DIY-approach just isn't working. And during this experimental phase, some customers may have been lost forever because they were confused, put off or bored by the brand's messaging.
In a career spanning more than two decades, I have helped create original content that inspires action and builds relationships for dozens of brands.
I can do the same for you.