Put your content and copywriting needs into the hands of a seasoned professional...
All businesses today need well-written content if they want to communicate effectively with their customers.
While businesses often spend thousands on the design of their website and sometimes just as much on an SEO expert who will tell them – among other things – what keywords to use, when it comes to the writing, many firms simply do it themselves.
If you're really good at this, and it's working for you – carry on.
But if you just haven't been able to find exactly the right words your website and other written material needs, it might be time to seek out some expert help. Because those words that you use are so important they can literally make or break a business.
As a seasoned writer with a long track record, I meet the needs of both SMEs and larger corporations by providing professionally-written, tailored content that customers will find easy to follow. By cutting through the jargon and getting to the core of your business message, I help customers to understand exactly what you do and why you do it.
I help businesses to find their voice.
When a business communicates with its customers without giving due care and attention to the words that are used, there is a 'disconnect' between how the business wants to be perceived and how the customer actually receives this messaging. When this happens, the brand's 'voice' has been lost in translation.
The bad news is that the customer is then likely to move on to find a business with a more coherent message, or messaging that simply makes them feel comfortable when inside the 'walled garden' of that company's website.
I can help to create content for your website, radio ads, brochure copy and marketing campaigns that more closely matches how you want people to see you.
By identifying your 'voice' and bringing it to life in original written content, I can also save businesses countless hours trying to write the content themselves.
Writing content is pretty easy.
Writing really good content is not.
It is often only after multiple failed attempts that business owners come to realise this. They see that the DIY or cheap-and-cheerful 'content mill' approach just isn't working. And during this experimental phase, some customers may have been lost forever because they were confused, put off or bored by the brand's messaging.
In a career spanning more than two decades, I have helped create original content that inspires action and builds relationships for dozens of brands, from small one-person businesses to medium-sized SMEs and large international companies.
I can do the same for you.