Save time, remove the humdrum and inspire action. Put your content and copywriting needs into the hands of a seasoned professional...
All businesses today need well-written content if they want to communicate effectively with their customers.
While businesses often spend thousands on the design of their website, and sometimes just as much on an 'SEO expert' who will tell them what keywords to use, when it comes to the writing, many firms simply do it themselves.
If you're good at this, and it's working for you – carry on!
But if it's not, and you just haven't been able to find exactly the right words your website and other written material needs, it might be time to seek some expert help. Because those words are so important they can literally make or break a business.
I meet the needs of both SMEs and larger corporations by providing professionally-written, tailored content that customers will find easy to follow. By cutting through the jargon and getting to the core of the message, I help find words that inspire customers to keep reading – and hopefully to take action.
I help businesses to find their voice.
Sometimes, when a business communicates with its customers, there is a 'disconnect' between how the business wants to be perceived and how the customer interprets its messaging. When this happens, the brand's 'voice' has likely been lost in translation.
Unfortunately, the customer is likely to move on to find a business with a more coherent message, or messaging that simply makes them feel comfortable when inside the 'walled garden' of that company's website.
I can help to create content for your website, radio ads, brochure copy and marketing campaigns that more closely matches how you want people to see you.
By identifying your 'voice' and bringing it to life in original written content, I can also save businesses countless hours trying to write the content themselves.
Writing content is pretty easy. Writing really good content is not.
And it is often only after multiple failed attempts that business owners come to realise this. They see that the DIY or cheap-and-cheerful 'content mill' approach isn't working. During this experimental phase, some customers may have been lost forever because they were confused, put off or bored by the brand's messaging.
In a career spanning more than two decades, I have helped create original content that inspires action and builds relationships for dozens of brands, from small one-person businesses to medium-sized SMEs to large international companies.
I can do the same for you.