The very best brands know how to speak to their customers.
They do this by choosing the right words for their websites, social media messages, marketing campaigns and promotional material.
Depending on the context and intent of the message, these words are designed to engage, excite or inspire – and make customers feel at ease with the brand. Ultimately, this audience becomes familiar with what the brand stands for and feels happy to be associated with it.
Brands need to make sure that they get these interactions right.
When there is a disconnect between what a brand wants to be and what a prospective customer thinks they are, everyone loses. The customer likely moves on to find a company with a more coherent message, and the brand misses out on a potentially important relationship.
A seasoned copywriter / content writer can ensure that what you say is in harmony with who you are. They will want to know:
What does the brand stand for? What are its vision and values? What makes it special in a sea of noise?
What is the brand hoping their customers take away from each specific encounter?
In a career spanning more than two decades, I have helped create original content that inspires action and builds relationships for dozens of brands.
I can do the same for you.