copywriting work that counts for something...

All businesses today need well-written content if they want to communicate effectively with their customers.

It's that simple. If your potential customers are left scratching their heads, you've lost them.

Here's a common problem: you know better than anyone what your business does and you're probably really great at telling people about it when speaking to them in person or over the phone. Your elevator pitch is honed to perfection.

But when you need to strip it all down to the bare bones for a website homepage, a Facebook ad, or an email campaign it loses its clarity.
 
The trouble is, you've only got three or four seconds to hook someone. And if you've tried to big up your pharmaceutical supplies company as 'Innovative solutions for today's complex medical environment' when 'The UK's leading pharmaceutical supplier' would have been 10 times better, then... oops. Your new customer just went somewhere else instead.


The importance of using a skilled freelance copywriter

I don't know anything about your business. I might not even understand it. But when you hire me as your freelance copywriter or website content writer, I learn as much as I need to in order to be able explain it to a customer.
 
When we clarify your message, it means we're more likely to maintain people's attention. That's not to say there's no creativity or fancy wordplay involved. It's all about balance. The correct approach – for any business, no matter what their sector – is to pitch your content at an 'average' customer and make sure that this person totally 'gets it'. And sure – I'll make sure it reads nice as well.

As a seasoned freelance UK copywriter with a long track record, I meet the needs of both SMEs and larger corporations by providing professionally-written, tailored written content that customers will find easy to follow. By cutting through the jargon and getting to the core of your business message, I'll help your customers to understand exactly what you do and why you do it.

In short – I'll use my copywriting experience to help your business find its voice.









 
 
 
The dangers of 'disconnect' in your copy

When a business communicates with its customers without giving due care and attention to the words that are used, there is often a disconnect between how the business wants to be perceived and how the customer actually receives the messaging. When this happens, the brand's 'voice' has lost its clarity.
 
The net result? Your visitor sees you in the wrong light. They see you as stuffy when you want to be fun. Or they see you as a newcomer to the market when you're actually an industry veteran. Why? Because the content on your website is so thin it looks like you launched yesterday.
 
So they go in search of a brand that more closely matches what they're looking for – even when it's your brand that is actually the perfect fit.
 
I can help to create content for your website, marketing emails, brochure copy and other written material that more closely matches how you want people to see you. No more disconnect.


A freelance copywriter to work alongside your brand

Here's my pitch: writing good copy isn't easy. So don't fudge it. Book me in today and I'll work with you to help you find the messaging you need. 

In a copywriting and website writing career spanning many years, I have helped create original content that inspires action and builds relationships for dozens of brands, from small businesses to medium-sized SMEs and large international corporations. I've helped software companies, hypnotherapists, recruitment firms, dental practices, business advisors, luxury property specialists, packaging firms, green energy startups and many more.

Contact me to find out how I can help you, too.