A corporate copywriter finds the nugget of gold in company data and turns it into a story. A great one.
Large corporations usually have plenty of resources when it comes to marketing.
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Yet, by their own admission, there's one thing that many marketing experts don't do well: write!
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Your marketing team are great at planning your ad campaigns, igniting social media and nudging new customers into your sales funnel.
But they regularly seek out experienced corporate copywriters when they need someone with storytelling experience to help them connect with their audience.
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They may need a writer for:
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A first-person article bylined by your CEO
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News stories and blogs on the company website
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Survey and study analysis
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Staff profiles and biographies
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White papers and other reports
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Corporate LinkedIn posts
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Brochures and other written marketing material
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Over the past 15+ years, I have provided corporate copywriting services to numerous global businesses.
These include KONE, one of the world's leading elevator brands, Stora Enso, a major international biomaterial company, and TITAN Containers, the largest family-owned shipping container brand in the world.
How corporate copywriters can help your messaging hit home
Due to their long track records, seasoned corporate copywriters know just what it takes to deliver jargon-free, on-brand copy that will get a succession of nods as it passes through the approval process.
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This kind of writing needs an accomplished writer who is comfortable setting up interviews with busy CEOs and other senior execs.
In short, someone who isn't going to ruffle feathers and who understands the need to keep relevant stakeholders in the loop as required.
​GREAT CORPORATE COPYWRITING CAN:
Turn everyday events into brand-enriching stories.
Showcase the human side of even the largest organisations.
Make your top people more relatable to your audience.
Hi, I'm Mike. I help large organisations extract stories from data and everyday events that bring warmth and personality to their brand.
"Why do I need an 'outsider' for my corporate content?"
Fresh eyes
Your in-house teams may be too close to the action to spot the story. Trust me – this happens!
Experience
An experienced corporate copywriter can often make copy sparkle brighter than in-house teams.
Speed
When you want something done yesterday, your marketing dept is often just too busy.
"We've discovered a true wordsmith in Mike"
"At TITAN Containers, we've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of an exceptional freelance copywriter."
Rasmus Nørgaard, Group CMO, TITAN Containers
Book me in. You're in good company...
How it works: what happens when you bring me in as your corporate copywriter
1. We nail the perfect brief
Years of experience working with large companies and different departments helps me identify the right needs.
4. Killer copy – just for you
Having considered all angles and spoken to key stakeholders, I'll put the proverbial pen to paper.
2. I'll analyse the data
I have handled surveys, reports, exit interviews and more. Let me find the story beneath the story.
5. Ad-hoc check-ins to stay on track
If your project is a large one, I'll keep you posted to make sure that we're 100% aligned.
3. Anchoring to your brand voice
Your brand identity and voice were likely established aeons ago. I'll make sure I tune in correctly.
6. A comprehensive round of revisions
Amendments are included in your quote. I want you to be blown away by the copy I write for you!
What does freelance corporate copywriting cost?
As with all my freelance copywriting work, the quoted fee reflects the time to complete the task.
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​​Here are some of the many factors that affect the price:
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Task in question (corporate brochure copywriting, website copywriting, white paper etc.)
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Urgency
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Briefing and research requirements
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Approval process expectations
The main consideration, of course, is the nature of the project. One particular area of corporate copywriting I take care of for large businesses is website redevelopment – by which I mean giving existing copy a serious upgrade.
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This can take weeks or even months for a large website.
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I also offer English-language international copywriting services to major brands in Europe and Asia who need an English version of their website to complement the one written in their native language. This, too, can be time-consuming.
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If you get in touch, I'd be happy to discuss your requirements and provide a personalised quote.
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As a ballpark figure, a relatively small engagement – such as a case study or news story for your website – would typically cost between £500 and £1,000.
Why you need me (or someone like me) for your corporate content writing
As stated earlier, your in-house marketing team often doesn't have the capacity when it comes to crafting inspiring stories.
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Or trying to extract the diamond from an endless stream of data.
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Or comfortably speaking to your CEO and pushing them for answers that will result in sparkling copy.
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Over the course of a writing career spanning more than 25 years, I have interviewed thousands of people, from business leaders and changemakers to everyday customers with a great story to share.
No matter how well-known your chief executive is or how down-to-earth your case study interviewee, I am comfortable working with anyone.
And that means I can dig deep in search of a great story, no matter who I'm speaking to. And no matter what your sector.
A clear understanding of stakeholder involvement
Unlike other freelance copywriting assignments, corporate content needs an especially delicate hand on the rudder.
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That's because there is often a long chain of command that stands between the initial brief and approval. I get that.
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I have worked with junior marketing execs, content managers, CMOs and even directly with C-suite employees to generate corporate content that ticks all the boxes as it is passed from stakeholder to stakeholder for approval.
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I can do the same for you.
CASE STUDY: MAJOR JAPANESE PROJECT COMPLETED IN RECORD TIME
A global brand based in Tokyo (NDA prevents me from saying more) asked me to rewrite their entire international website. Having interviewed more than 12 senior employees within the business, I delivered all 20,000+ words of their content and completed all revisions well before deadline.
FAQ
Find answers about why people choose me for corporate copywriting, my range of services and more...
Why is it important to have an experienced writer for our website's news channel? The news or 'insights' channels of large corporate websites are typically written by people like me – freelance writers with lots of experience. We know just what it takes to deliver a jargon-free, on-brand piece of copy that will get a succession of nods as it passes through the approval process. These kinds of articles typically need an accomplished writer who is comfortable setting up interviews with busy CEOs and other senior execs; someone who isn't going to ruffle feathers and who understands the need to keep relevant parties in the loop as required. Using a novice or relative newcomer will likely cause confusion and delays, while in-house marketing execs aren't always well-suited to the task.
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Are there similarities between corporate copywriting and journalism? Absolutely. The two disciplines often merge when it comes to corporate writing. These days, many large companies need branded content that is part copywriting, part article writing – and sometimes something in between. ​My experience covers both sides of the table.​ I've written content for multiple large corporate clients, spanning the construction, maritime, banking, recruitment and marketing sectors – and more. I'm also an experienced business writer with commissions for NatWest bank, The British Standards Institution (BSI) and Virgin Atlantic. I try to bring all of this experience to the table for each new client.
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What is the full list of corporate copywriting services you provide? My freelance writing for corporates covers all of the following: * Ghostwritten CEO articles * Interviews with stakeholders or clients for case studies * Profiles and biographies * Corporate LinkedIn posts * Website overhauls * International, English-language versions of existing websites * White papers * Reports and studies * Survey results * Corporate brochure writing * News stories And anything else that helps establish or expand upon your brand story for your target audience. My aim is to be a corporate copywriter UK clients and those from further afield can rely on, so this full spectrum of services is available to clients all over the world.
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How can I get a quote for my corporate copywriting requirements? Please click on the large green contact button at the top of this page and tell me what you need. I'll respond within 24 hours, and can provide a quote within 48 hours of hearing your exact requirements.
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