TITAN CONTAINERS – FREELANCE COPYWRITING CASE STUDY
Total website rewrite for global container brand (2023-24)
A two-month copywriting project to rewrite the entire website of one of the world's leading shipping container brands.
Assisted by first-class direction from the company's head of marketing, I took care of all of the site's copywriting, including: headlines, title tags, meta descriptions, micro copy, quote forms and more. Pages were further developed for maximum SEO impact and many now rank on page one of Google. *** Update! Following the successful launch of the UK site, I was tasked with updating the company's many international sites, including those in the US, New Zealand and Australia. Find out more about international copywriting.
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Check out the TITAN website.
TESTIMONIAL
"At TITAN Containers, we've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of an exceptional freelance copywriter."
Rasmus Nørgaard, Group CMO, TITAN Containers, Jan 2024
In brief
Major industrial website rewrite covering homepage, about section, case studies and multiple detailed product pages. Additional services: tone of voice and SEO.
Challenges
The sheer volume of expert content required (circa 50,000 words). My strategy was to lean on the head of marketing for the bulk of the insight and then dig deeper with specialists inside the company.
The result
TITAN saw an immediate and dramatic hike in visitor numbers in the weeks and months after relaunch. They remain committed to continuous improvement.
