6 core copywriting services to help you connect, convince and convert
Discover all my main freelance copywriting options – as well as eight additional services that help with every conceivable copywriting need (probably).
From large website projects to single page site launches. Check out what I can do.
MOST POPULAR
Corporate leave-behind? Product-specific sales brochure? I'll sell your brand beautifully.
Sales emails, product updates, digital newsletters & more. I'll search for the words that work.
Perfect native-English-language copy for non-UK-based companies with a global reach.
IN DEMAND
Need someone to write about your brand with style? Past clients include Harrods & Christie's.
GREAT CREDENTIALS!
Corporate content writing for large organisations when they need reports, CEO profiles & more.
Book me in. You're in good company...
FAQ
Find answers about pricing, writing styles, continuity of style and more.
What's included in a complete website copywriting package? Every client has different needs and often very different budgets. That's why I tend to say that a 5-page site will typically cost from £1,600 to £3,000. In the US, incidentally, most copywriters charge at least $5,000 for a 5-page site. A basic package costing £1,600 is likely to include all briefing, a relatively light word count (circa 300-400 words per page), some basic SEO (keyword inclusion, linking, title tags and meta descriptions), and a single round of light revisions. More commonly, a client will need detailed onboarding, some tone of voice work, longer content, more detailed keyword research and more revisions. Hence the final tally nudging nearer £3,000. Just as often a client won't need a 5 website – they'll need a 10 page one. What happens then is that I will estimate the total time required and come up with a quote.
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What's the difference between copywriting and content marketing? Copywriting is designed to make a reader do something. It's the word you'll see in an ad or on a website. The writer's intention is to steer a reader towards a specific action. Content marketing is all about informing a reader about a specific topic – or simply entertaining them – thus building trust and a relationship. So blogs, newsletters, social media posts. A freelance copywriter will often be able to provide both copywriting services and content marketing services.
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How do copywriters adapt their style for different industries? We just do! A writer who is worth their salt will look at your existing messaging, study your competitors' websites and get an idea of the words/tone your sector uses. Assuming this is what you're aiming for – and you don't want to be an outlier shooting for 'quirky' in the legal sector, for example – your writer will endeavour to emulate the tone your audience wants and expects. There's often a fair bit of discovery and onboarding (I once had to interview 10 members of staff for a Japanese website rewrite), and if your writer is versatile and experienced, they should be able to give you what you need. The exception is in very complex sectors, where you'd be better off finding an expert copywriter in your industry, if there is one. But for 90% of assignments, a seasoned "everyman" copywriter should do fine. Plus, we'll help strip out jargon and make your content easy for anyone to understand.
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Should I use the same copywriter for all my business communications? I would, of course, say yes. But only if you like the work they are doing for you! Let's say you're based in London and you asked a UK freelance website copywriter to rewrite your website. You're happy with the work, and once live, the site achieves what you hoped it would. Two months later, you need a white paper or a new sales brochure. Who's going to do a better job for you – the person whose work you like and who now knows your business inside out, or a complete newcomer? Remember, most freelance copywriters are adaptable. I have clients who hire me for all their copywriting needs, including website work, emails, sales messages, white papers and ads. Sticking with a writer you like can be highly cost effective, too, as there's no onboarding/discovery when you ask them to write something new. I have one client, for example, that I bill by the minute. It means that if I do a small job for them, it can cost as little as £25. Compare that to finding a copywriter, explaining what you need, having them work out what you want and then write it from a standing start. The same job could easily cost £200.
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