New! An in-depth copywriting service for businesses who want to test out brand new homepage copy – and track how it performs.
The most important part of your website is almost certainly your homepage – and, more specifically, the 'above the fold' bit at the top, which is what everyone sees first.
In the case of my own website, it's this bit:
I have lost count of the number of times I have arrived at a business website – especially those in the B2B arena – and been left utterly confused about what they actually do.
Businesses need to be direct and clear in this unbelievably precious space, and yet many of them leave visitors scratching their heads. If you haven't been able to explain what you do in the briefest of moments, then every extra second you need people to linger to work out what you do increases the risk they will simply leave.
One answer is to hire a seasoned homepage content writer; a copywriter like me who will strip away the jargon, consolidate key messages and sum up your entire business – no matter how sprawling – in a short, sharp body of text. And all in the most appealing way possible.
The next step is to embark upon a round of A/B testing. This lets us see what visitors currently do when arriving at your website, and we can see how things change once new homepage copy has been created. We can keep iterating to get to that perfect sweet-spot where everything is working perfectly.
This isn't an overnight job. It's not something billable as a couple of hours work. To find the key messages, test the copy and make sure it's exactly what you need, it's likely to be several days' work spread over a couple of weeks.
But it might just be the most effective use of your budget ever.
If visitors don't 'get' what you do when they arrive at your website, you're as good as hanging the wrong sign over your front door. Nailing your homepage is essential.
Contact me for more info.