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Website content writing

Your website content writer needs to sell what you do quickly, efficiently... and with a dash of style.

As an experienced website content writer, I can help you find ways to make your website copy work harder. Here's how:

1/ You need copy that will quickly let your audience know in a clear, enticing what your business does. Thousands of websites get this wrong – I'll work hard to make sure we get it right.

2/ I'll work out how to write web content that allows people to move through your site with ease – with a clear idea of where they currently are and where they should go next.

3/ I'll take time to think about the words that will encourage visitors to complete an action – such as getting in touch or making a purchase.

My goal as a UK freelance web content writer is to get to the heart of your business and create engaging copy that stops visitors from scratching their heads.

Flair recruitment – website copywriting
KES website copywriting
Endodontic Clinic website writing

"This was exactly what I needed, Mike. Fast, efficient website copywriting – and you got me on page one of Google!"  

Bradley Taafe, founder, Green Mile Electrical – March 2023

Why hire me as a writer for website content?

Writing for websites keeps me busy for about 60-70% of the average working week (the rest is split between other types of copywriting work). So working as a website content writer is the bulk of what I do. I've been a website writer for numerous different businesses, from ambitious startups to medium-sized firms. I write web content for large corporations, too.


As for the subjects – it's an eclectic mix. I've helped everyone from property companies to creativity consultants; graphic design houses to packaging specialists; software companies to art collection platforms. If you're wondering how I can write quality content for such a diverse range of clients, the answer is that everything comes down to a great brief and some research. I will work with you during discovery to learn about exactly what you do – and identify what you need for your website or content marketing. It's a two-way process, and together we will get to the finish line.

If your sector is so utterly confusing that I don't feel up to writing copy for your website, I'll say so. There are plenty of web content writers around, and if you need a specialist you can often find one.



The process when you hire me as your freelance content writer for web projects typically looks something like this:

  1. A client (either UK-based or from oversees seeking an international copywriter), gets in touch with either a rough or a very clear idea of what they need in terms of their web content writing. They ask about my availability and fees.

  2. If I'm available and they want to book in my content writing services, we'll have a phone or Zoom chat to identify the client's precise requirements. Once I know what you want, we can agree on a brief and a timescale for deliverables.

  3. I send out a detailed questionnaire to help me understand the business I am writing about. I need to know your goals, your USPs, who your customer is and what you do better or differently to your competitors. This goldmine of information helps me to write your web content. At this stage, we can also look at websites of other brands that you like and discuss the right tone of voice for your business.

  4. Further discussions by phone/email will fill in any gaps.

  5. An initial piece of 'tester' website copy is sometimes sent to the client to make sure I'm on the right track. For larger projects spanning several weeks, I can build in a number of 'fire-breaks' to make sure that everything is in line with your expectations. These are a great way to ensure that we're aligned throughout and that my job as your web site content writer goes swimmingly.

  6. After the web copy has been filed, there is typically a round of revisions – a chance for you to ask me to amend certain parts of the web content I provided if you want me to.

What happens when a new client wants me to look after their website content writing?

Artbanx copywriting

In summary, when you hire me as your website content writer, I'll take some time to plan everything out – much as I once did when editing magazines. Then I'll deliver the copy for your web pages that I feel is right for your business – based on our original brief, and also with an eye on what I can do in terms search engine optimization (SEO).


Experience counts for a lot, and I'll work as efficiently as possible.

A final reminder: finding the right words for your website is absolutely critical. They are an integral part of the customer journey – and there is an art to making a website readable, accessible and clear. So please: don't fudge it.


You don't have to hire me, but for the sake of your business, dig deep and hire a professional website writer. You'll find some on the ProCopywriters UK site, and believe me when I say that a bone fide writer for website content can be worth their weight in gold.

Feedback for my web content writing services:

"At TITAN Containers, we've discovered a true wordsmith in Mike." Rasmus Nørgaard, TITAN Containers

"Mike 'gets' it! Quick, self-propelled, adaptable – and super professional to work with." Ingrid Söderberg, Upsales

"Mike used his abilities to draw out information and then turned it into well-structured and coherent website content. I'd have no hesitation hiring him again." Sam Bastow, Tudorgate Homes

"I just needed someone who was able to take a brief and get on with it. We struck gold with Mike! He really does get it."  James Bradshaw, Nightly Edits

"Mike – your ability to find the right words and organise them in a beautiful way is a work of art." Dr Jassar El Jabouri, The Endodontic Clinic

"You've been paramount to the success of our new website, Mike, taking scraps of our ideas and coming back with solutions, concepts and a 'vibe'." Clare Peckham, Flair Event Staffing

The types of web content I look after include: landing pages, blog writing, seo content writing, homepages, about pages and more.

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