Website content writing services

Why should I choose you as my website content writer? Writing for websites keeps me busy for about 60-70% of the average working week (the rest is split between other types of copywriting work – things like landing pages, brochures and so on). So working as a website content writer is the bulk of what I do. I've been a professional content writer for numerous different businesses, from ambitious startups to medium-sized firms. I write web copy for large corporations, too. As for the subjects – it's an eclectic mix. My professional copywriting services have helped everyone from property companies to creativity consultants; graphic design houses to packaging specialists; software companies to art collection platforms. If you're wondering how I can write high quality content for such a diverse range of clients, the answer is that everything comes down to a great brief and some research. I will work with you during discovery to learn about exactly what you do – and identify what you need for your website or content marketing. It's a two-way process, and together we will get to the finish line. If your sector is so utterly confusing that I don't feel up to writing copy for your website, I'll say so. There are plenty of web content writers around, and if you need a specialist you can often find one.

What happens after I book you in as my website content specialist? The process when you hire me as your freelance content writer for web projects typically looks something like this: 1. A client (either UK-based or from overseas seeking an international copywriter), gets in touch with either a rough or a very clear idea of what they need in terms of their web content writing. They ask about my availability and fees. 2. If I'm available and they want to book in my content writing services, we'll have a phone or Zoom chat to identify the client's precise requirements. Once I know what you want, we can agree on a brief and a timescale for deliverables. 3. I send out a detailed questionnaire to help me understand what I am writing about. I need to know your goals, your USPs, who your customer is (target audience) and the intent behind the copy you need. This goldmine of information will help me to write your web content. At this stage, we can also look at websites of other brands that you like and discuss the right tone of voice for your business if needed. 4. Further discussions by phone/email will fill in any gaps, such as what keyword research you have done or require, how SEO-optimised you'd like the site to be and more. 5. Once your web content has been filed, you'll have the chance to ask for revisions – the specifics of which are different in each case. If you need a writer for website projects of any kind, why not get in touch?

To what extent will you strategically plan out my web content? When you hire me as your UK website copywriter (it's semantics I admit, but web copywriting isn't technically the same as web content writing), I'll take time to plan everything out so we have a route map that is based on logic, your goals and the reader journey. Then I'll deliver the copy for your web pages that I feel is right for your business – based on our original brief and my many years as a writer. I will also have an eye on what I can do for you in terms of search engine optimisation (SEO), and provide you with wireframes (simple web designs) to take to your designer. Experience counts for a lot, and I'll work as efficiently as possible when I write – and plan – content for you.

What's the difference between a website copywriter and a web content writer? It depends who you talk to! Some say "none", others see a clear distinction. I'd say that website content writing was the 'lesser' of the two disciplines and better describes the work of a blog writer, say, than someone hired to come up with a meticulously crafted home page or other critical web page. I see website copywriting as having quite 'scientific' undertones: it's very carefully created and purposeful work that sells, convinces, engages and more. Often, the most valuable website copywriting on a site will be the hero section on your homepage. It might only be 30 words, but it may have taken two days to get right.

Does search engine optimization factor into your website content writing services? Most of the time, yes. Occasionally, a client has no interest in SEO, so I won't spend time on something they don't want/need. Why would a business owner ignore SEO? One example is that their site has a very low domain authority, it's in a highly competitive marketplace, and all of their new leads come from emails or LinkedIn messages. Their website, then, is more of a 'validation tool' that they can direct potential clients to once they have made a connection. Their site could theoretically scoop up some organic traffic with a robust SEO strategy, but they just don't have the time, budget or inclination. If you're 100% happy that all your site visitors are coming from other channels that you control – and you're OK with that – why worry?

What kind of web content writing do you do? I handle all aspects of web content writing, from conception to delivery. My website writing services include: * About page writing and products/services/benefits descriptions * Blog writing (including blog content strategy planning) * Case studies * Company reports * FAQ writing These are distinct from my website copywriting work, where I handle full site strategy and planning, include copy and CTAs. Why not get in touch to get a tailored web quote?