Blog writing and content strategy

It's the 'bread and butter' of many a website – but those words really need to count.

When a business owner decides they are going to start writing a blog, it is usually with the best of intentions... but with limited appreciation of the effort involved.

What to write about?

What's all this about keywords?

Is anybody actually reading this?

Google rewards sites with well-written blogs because they help to demonstrate authority within a sector. For this reason, blogs remain an important marketing and SEO tool.

I have written blogs on a freelance basis for a clinical hypnotherapist, a creativity expert, a major hair-loss company, a household staffing business, a luxury travel company and more. You probably don't need a specific industry expert for your blog – just someone who understands how and why blogs work and who is willing to learn about your business. Someone who can help you come up with a plan – and then write the blogs as they are needed.

If you'd like help with your blogs, drop me a line.