Blog writing and content strategy
It's the 'bread and butter' of many a website – but copywriting for blogs really needs to count.
When a business owner decides they are going to start writing a blog, it is usually with the best of intentions, but with limited appreciation of the effort involved or the real function of a blog.
What to write about?
What's all this about keywords, meta-descriptions and SEO copywriting?
Is anybody actually reading your work?
Committing to an ongoing blog strategy requires significant resources. But perhaps you've been looking at blogs in completely the wrong way anyway.
Google rewards sites with well-written blogs because they help to demonstrate authority within a sector. For this reason, blogs remain an important marketing and SEO tool.
But there's another reason you may want one. A better way of looking at blogs is to see them as information-packed service pages that feed back to your main pages.
It's a way to have a site with 100 pages, for example, without needing to list (or link to) them all from your menu.
By cleverly linking to blogs from your main pages (and vice versa), you have a degree of control during your visitors' journey around your website. You can keep guiding them to key information that leads them towards your CTA.
So don't wing it on blogging. Hire an experienced blog copywriter.
I have written strategically developed, SEO-enriched blogs on a freelance basis for multiple businesses, including clinical hypnotherapists, medical companies, creativity experts, household staffing agencies, online retailers and more.
One former client now has more than 2,000 blogs on their website. For them, blogs work. Blogs are their main form of digital marketing (content marketing, to be precise), bringing in thousands of visitors a month.
You probably don't need an industry expert for your blog – just someone who understands how and why blogs work and who is willing to learn about your business.
You need someone who can help you come up with a plan – and then write your SEO-friendly blogs as they are needed.
Blog copywriting used to be cheap – you could find a blog writer who would knock out a quick story rammed with a few keywords for £50 or less.
Things are different today. On the one hand, you can get AI to write your blogs for free. Will they be any good? That's for you to decide.
A profesionally written blog post by pro freelance copywriters today will cost anything from £200 to £2,000.
I'm talking a serious blog that has been written with ranking intent and which follows an internal linking strategy. Something designed to demonstrate the E-E-A-T (experience, expertise, authority and trust) that is so highly prized by Google.
Why a blog could be an incredible digital marketing tool for your business
Does your freelance blog copywriter need to know your sector?
CASE STUDY
A client in the services sector hires me on a regular basis to create 1,000-word blog posts.
We target multiple long-tail keywords, and for many of these, his site now ranks on the first two pages of Google, bringing in extra visitors every week.
As I have come to understand the sector well, I am able to deliver the blog articles quickly and efficiently, loading them up on WordPress ready to go.
It has been a highly cost-effective way for the client to find new traffic.
How keyword research, CTAs and SEO tools help elevate the value of your blog post
My services include keyword research and other SEO optimisation to make sure that your investment is as focused as can be. Then we have to consider the best CTA, too.
All of which takes time. Which is why my starting rate for a 500-word blog in 2025 is around £300-£500.
It's not cheap. But if my copywriting skills can bring in visitors to your site who may not otherwise have found you, the investment can be worth it. Thousands of hugely successful companies believe it is.
If you'd like help from a seasoned freelance copywriter with your blog content and planning, drop me a line.