Video ad and video script copywriting

A video script copywriter can find the words you need for your project.

Explainer videos are becoming increasingly popular. They're a great way for a brand to show an audience a concept in a short, snappy way – and a video script that has been prepared by a pro freelance copywriter can help you make sure that it is clear and effective.

You can go to a large copywriting agency to handle your video scripts – but you should expect to dig deep. Marketing videos often come with a high price-tag.

If you have less lofty ambitions, hiring a freelance video copywriter to look after your video content might be the ideal solution.

As with all other freelance copywriting engagements, my goal is to explain your message as clearly as possible.

People have short attention spans. And while video can be more engaging than a long block of copy, your video probably needs to be short and to the point.

What does a video script copywriter do?

It also needs the right 'tempo' – something newcomers to video scripts often get wrong, with text left on the screen for far too long. Or far too little.

You have to find and match the reader's pace and also their interest level.

So it's my job to:

Find a strong message
Convey it clearly and succinctly
Ensure that the video's tempo works
Find a relevant and compelling call to action (CTA)

When I write video scripts for clients, everything starts with 'why?' Why this video, why now – and what is it trying to achieve?

Maybe you need a scripted video from your CEO for your website?
Perhaps you need explainer video scripts for social media about a new product, or a marketing video that turns a potentially dull history of the brand into something people will actually want to watch?
Or maybe you need a video script copywriter for a short digital ad campaign, built on a snappy, memorable slogan and an easy-to-shoot concept – or one that uses free file footage?

What kind of videos can I write copy for?

Is video copywriting the same for each sector?

Yes and no. Your sector will be different to the next and the message will be different,

but at its core the intent will be the same: to tell a story clearly and quickly. That's where my many years as a freelance copywriter come in.

I've written effective video scripts for businesses in a number of sectors, including real estate, virtual offices and EV charging. I'll look at your target audience, unearth a good story that will help with your marketing strategy – and then get to work.

Video scriptwriting services are exactly the kind of thing that falls well within the remit of a seasoned freelance copywriter: we use our experience to make complex messages more accessible and easy to follow.

If you'd like a freelance video script copywriter to help you find the right words for your project, why not drop me a line?