a copywriter for your website content

So. Why choose me as your copywriter?

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The quick answer? Because I've been doing this for more than 15 years.

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And that means I'll 'get' whatever it is that you need really quickly. It cuts down on head-scratching, awkward pauses, endless chains of emails and all those other things that waste time and delay progress. It also means that if you're not 100% sure what you need, you can lean on me to advise and guide you.

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I can help you to unravel what's not quite right about your current website, and then give it the sprinkling of pixie dust that it needs. Or I can create dazzling, all-new content for a new B2B or B2C website launch from scratch.

I also work with businesses across the UK and beyond to provide targeted, original marketing material – such as email campaigns, Facebook ads, brochure copy and Instagram posts. My copywriting work has helped countless British SMEs to generate new business.

All of your written content – be that website copy, promotional/marketing material or ads – will underpin exactly how your customers see you. Choose the right copywriter, and you will boost your chances of customers buying into your brand and wanting to engage with you.

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In the wrong hands, however, your messaging will be unclear, leaving people confused about what your business does and what your brand stands for.

It's my job as an experienced freelance content specialist to look at your business and get to the heart of what people really need to know when they arrive at your website.

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Within seconds, they should understand exactly what you do and, just as importantly, feel that your business is legitimate. 

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My clients agree that the best way to tick both of these boxes is to make sure that their content is painstakingly written by a professional – by someone who writes business websites for a living. 

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Homepages, landing pages and the bespoke approach​

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All copywriting assignments have specific goals and parameters – and each type of brief needs to be treated differently. Your homepage should buzz with energy and make people want to know more about your brand and the ways in which they will benefit from buying from or working with you.

Specific landing pages that people arrive at because they have clicked on an ad or are responding to a marketing campaign should quickly and clearly explain your offer and inspire them to sign up.
 
Business writing, meanwhile, requires specialist knowledge – as does writing for the luxury sector, both of which I do alongside copywriting work. For the business and luxury markets, my clients need someone who speaks the language of the intended reader.
 
Over the course of a long and successful career, I have immersed myself in the above worlds and emerged as an award-winning writer and editor well placed to help four distinct types of client:

+ Businesses in need of sharp, focused web copy – be that original content for a homepage, an ‘about us’ page or blogs. If you are a business owner or marketing director and need a writer for your business website, I can help – whether you are a startup or an established firm.

+ Brands who need landing page content or marketing material such as Instagram posts or Facebook ads that are designed to engage and inspire action.

+ Corporations or publications/digital channels in need of business articles or news/insights/profile content for their websites. I have extensive experience in writing for the websites of both SMEs and large corporations – including several in the sustainability sector.

+ Anyone who needs a writer with a solid grasp of the luxury market, such as publishers who need articles for a print/digital publication or business owners who need help with the words for their own website in the luxury sector (I wrote for Harrods magazine for six years).

Going above and beyond for clients

 
But – why me? What can I actually do as a content writer / copywriter for your business?

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First of all, clients tell me I am easy to work with, attentive, resourceful and dependable. I work very hard to give them great content that is designed to help them achieve their goals.

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In fact, I often come back to clients months after an assignment has been completed to suggest small amendments (typically inspired by topical events) that will help them to boost sales.

 
Also – my experience as a content writer counts for a lot. Over two decades, I have written for countless newspapers, magazines and digital publications in the UK, Canada, the US, Dubai, Singapore, Finland and Sweden, and I have also helped businesses large and small in many of those countries with their websites and other copywriting / content writing needs.

There's a small but important third point, too: hiring me can be more cost-effective and a lot less complex than working with an agency. 

When it comes to the written word, there's lots I can do for a business – including helping you to nail your homepage, coming up with a killer slogan for a brand or product, or creating content for a marketing campaign.

Why not drop me a line and I’ll spend some time thinking about how I can help your business to get its message across?

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