The quick answer? Because 
I've been doing this for more than 20 years.

I can help you to unravel what's not quite right about your current website, and then amend/update copy accordingly. Or I can create fresh content for a new website launch from scratch.

The goal is to help you to explain to your customers exactly what you do so that they 'get' what your business is all about and want to explore your website further.

This maximises your chances of connecting with your customers.

All of your written content – be that website copy, promotional / marketing material or ads – will underpin exactly how your customers see you. Get it right, and they will see your business in a positive light.

 

Get it wrong, and they will be confused about what your business does, or they will develop the wrong impression about your brand.

 

In short, the words you use couldn't be more important.

Whether you’re looking for a clear, informative article for content marketing purposes or trying to find the best way to welcome people to your website, your messaging needs to be well-structured and precise.

 

A seasoned copywriter / content writer like me can help you to get these key messages across.

I get it – you're thinking, "Well, anyone can write". And I'd agree with you to a certain point, but explaining complex ideas and concepts in a way that makes them accessible to everyone isn't easy.

 

Even seemingly simple / straightforward businesses sometimes fall short when it comes to explaining what they do.

It's my job as a freelance copywriter and content creator to look at your business and get to the heart of what people really need to know when they arrive at your website.

 

How does your product/service address their pain points? Why should they choose you?

 

Within seconds, your visitors should understand exactly what you do and, just as importantly, feel that your business is legitimate. The real deal. 

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I believe that the best way to tick all of these boxes is to make sure that your content is written in a professional manner – by someone who writes business websites for a living.

I've immersed myself in everything from event staffing and dentistry to forestry management and BSI Kitemarks (plus hundreds of other subjects) in order to drill down into the key points that will make people want to read on when they arrive at a business website.

For a business owner, knowing that they have a copywriting partner onside to help with this process can be hugely comforting. It's one less thing to worry about.

Each type of writing needs a different approach. Your homepage should make people want to know more about your brand and the way it will enhance their life.

Specific landing pages that they arrive at because they have clicked on an ad or are responding to a marketing campaign should very succinctly explain your offer and inspire them to sign up.
 
Meanwhile, business writing requires specialist knowledge – as does writing for the luxury sector, both of which I do alongside copywriting work. For the business and luxury markets, my clients are looking for someone who speaks the language of the intended reader.
 
In a career spanning 20+ years, I have immersed myself in the above worlds and emerged as an award-winning writer well placed to help four distinct types of client:

+ People who need sharp, focused web copy – be that original content for a homepage, an ‘about us’ page or blogs. If you are a business owner or marketing director and need a writer for your business website, I can help, whether you are a startup or an established firm.

+ Brands who need landing page content or marketing material designed to inspire action.

+ Corporations or publications/digital channels in need of business articles or general news/insights content for their websites. I have extensive experience in writing for the websites of both SMEs and large corporations – including several in the sustainability sector.

+ Anyone who needs a writer with a solid grasp of the luxury market – whether that be publishers who need articles for a print/digital publication or business owners who need help with the words for their own website in the luxury sector (I wrote for Harrods magazine for six years).
 
But – why me? What can I actually do as a content writer / copywriter for your business?

 

First of all, clients tell me I am easy to work with, resourceful and dependable. I work hard to give them what they want. 

 
Also – there’s the simple matter that experience counts for a lot. Over two decades, I have written for countless newspapers, magazines and digital publications in the UK, Canada, the US, Dubai, Singapore, Finland and Sweden, and I have also helped businesses large and small in many of those countries with their websites and other copywriting / content needs.

There's a small but important third point too: hiring me can be more cost-effective than employing an agency, whose overheads will need to be factored into their fee. And who do these people often hire to do the actual work? Someone like me.

When it comes to the written word, there's lots I can do for a business. One of the best things I can do is to help you nail your homepage.

 

But there's other things, too – everything from helping you to come up with a killer slogan for a brand or product to creating content for a marketing campaign.

Why not drop me a line and I’ll spend some time thinking about how I can help your business to get its message across?

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