Targeted written content to help startups and established businesses communicate clearly with their customers.
FOR YOUR WEBSITE CONTENT
WHO JUST GETS IT!
A freelance copywriter / content writer can help both startups and larger businesses to explain how they solve their customers' problems.
We write words that inspire action in marketing and email campaigns. We build bridges between brand and customer.
Past and present clients:
So, uhm. Why
The quick answer? Because
I've been doing this for more than 20 years.
I can help you to unravel what's not quite right about your current website, and then amend/update copy accordingly. Or I can create fresh content for a new website launch from scratch.
The goal is to help you to explain to your customers exactly what you do so that they 'get' what your business is all about and want to explore your website further.
This maximises your chances of connecting with your customers.
All of your written content – be that website copy, promotional / marketing material or ads – will underpin exactly how your customers see you. Get it right, and they will see your business in a positive light.
Get it wrong, and they will be confused about what your business does, or they will develop the wrong impression about your brand.
In short, the words you use couldn't be more important.
Whether you’re looking for a clear, informative article for content marketing purposes or trying to find the best way to welcome people to your website, your messaging needs to be well-structured and precise.
A seasoned copywriter / content writer like me can help you to get these key messages across.
I get it – you're thinking, "Well, anyone can write". And I'd agree with you to a certain point, but explaining complex ideas and concepts in a way that makes them accessible to everyone isn't easy.
Even seemingly simple / straightforward businesses sometimes fall short when it comes to explaining what they do.
It's my job as a freelance copywriter and content creator to look at your business and get to the heart of what people really need to know when they arrive at your website.
How does your product/service address their pain points? Why should they choose you?
Within seconds, your visitors should understand exactly what you do and, just as importantly, feel that your business is legitimate. The real deal.
I believe that the best way to tick all of these boxes is to make sure that your content is written in a professional manner – by someone who writes business websites for a living.
I've immersed myself in everything from event staffing and dentistry to forestry management and BSI Kitemarks (plus hundreds of other subjects) in order to drill down into the key points that will make people want to read on when they arrive at a business website.
For a business owner, knowing that they have a copywriting partner onside to help with this process can be hugely comforting. It's one less thing to worry about.
Each type of writing needs a different approach. Your homepage should make people want to know more about your brand and the way it will enhance their life.
Specific landing pages that they arrive at because they have clicked on an ad or are responding to a marketing campaign should very succinctly explain your offer and inspire them to sign up.
Meanwhile, business writing requires specialist knowledge – as does writing for the luxury sector, both of which I do alongside copywriting work. For the business and luxury markets, my clients are looking for someone who speaks the language of the intended reader.
In a career spanning 20+ years, I have immersed myself in the above worlds and emerged as an award-winning writer well placed to help four distinct types of client:
+ People who need sharp, focused web copy – be that original content for a homepage, an ‘about us’ page or blogs. If you are a business owner or marketing director and need a writer for your business website, I can help, whether you are a startup or an established firm.
+ Brands who need landing page content or marketing material designed to inspire action.
+ Corporations or publications/digital channels in need of business articles or general news/insights content for their websites. I have extensive experience in writing for the websites of both SMEs and large corporations – including several in the sustainability sector.
+ Anyone who needs a writer with a solid grasp of the luxury market – whether that be publishers who need articles for a print/digital publication or business owners who need help with the words for their own website in the luxury sector (I wrote for Harrods magazine for six years).
But – why me? What can I actually do as a content writer / copywriter for your business?
First of all, clients tell me I am easy to work with, resourceful and dependable. I work hard to give them what they want.
Also – there’s the simple matter that experience counts for a lot. Over two decades, I have written for countless newspapers, magazines and digital publications in the UK, Canada, the US, Dubai, Singapore, Finland and Sweden, and I have also helped businesses large and small in many of those countries with their websites and other copywriting / content needs.
There's a small but important third point too: hiring me can be more cost-effective than employing an agency, whose overheads will need to be factored into their fee. And who do these people often hire to do the actual work? Someone like me.
When it comes to the written word, there's lots I can do for a business. One of the best things I can do is to help you nail your homepage.
But there's other things, too – everything from helping you to come up with a killer slogan for a brand or product to creating content for a marketing campaign.
Why not drop me a line and I’ll spend some time thinking about how I can help your business to get its message across?
Great! So where do we go next?
1. Website content writing to bring life and meaning to your pages – whether your site needs starting from scratch or more of a 'homepage doctor' approach.
2. Tone of voice development for making sure that everyone is singing from the same hymn sheet – and that the sound coming out is more 'aaah' than 'aargh!'
3. Maybe you need a brochure copywriter to help you shout about your brand in print?
4. Radio ad copywriting for when you have someone's ear for 30 seconds or less.
5. Video ads and scripts for when you're struggling to get your message across in anything from 100 to 1,000 words.
6. Business writing for banking/finance/SME websites, LinkedIn Posts, ghostwritten CEO articles, etc.
7. Marketing campaign? Perhaps you need copywriting for email and newsletter content.
8. Luxury sector writing for when you need someone who knows Blancpain from Bulova.
9. Blog writing and content strategy to expand your authority online and bring your audience into your world on a regular basis.
10. Copywriting for slogans and straplines – because 'Just Do It' has, sadly, been taken.
11. Corporate content writing for that complex inside story you need to shout about. Recent clients include major names in the construction, food, events, training and sustainability sectors.
11 ways I can help with your copywriting and content writing needs...
KES LIGHTING & HOME
We've been using Mike for six months now and he is a valuable partner for our business.
You've totally transformed the website, Mike – one of our pages now ranks No 1 on Google and business has gone through the roof!
Mike – you've been paramount to the success of our new website!
THE CASE FOR GREAT CONTENT ON A SMALL BUSINESS WEBSITE
Most SMEs and startups budget for a web designer when launching or relaunching their website, but many often decide they will do the writing themselves. To try and illustrate that this may be a mistake, I would ask you to ponder a simple question: how many badly-written or confusing business websites have you seen?
Entrepreneurs sometimes struggle to sum up their offering in a succinct way – they're too close to the 'coal face', or they have too much to say. They may be full of great ideas, but that doesn't necessarily mean they are able to clearly direct people through their website, explain the benefits of their product or service, write a compelling 'About Us' page or deliver a consistent and readable set of blogs.
If your website is not converting at the rate you believe it could or should, then there is probably something wrong with your product or your website. I can't fix your product, but as an experienced freelance copywriter and content writer, I can help make the all-important words that people see when they first land really explain the benefits of what you do.
Making homepage (and other) content truly shine is an area in which a seasoned website copywriter / web content specialist can prove invaluable. I can sharpen up the content, add logic to the website's navigation and hopefully find the exact words that will help make your website somewhere to linger – not swiftly exit – when people arrive for the very first time.
One more thing: you probably came across my website because it ranks pretty well on Google for certain keywords. This hasn't happened by accident – I have created a website that details, in a very natural way, exactly what I do. As a result, it was relevant to your search – which is what Google wants.
I take this approach to all client website content that I work on. No keyword-stuffing required.
Drop me a quick email and I'll tell you what else I can do.