At last! A freelance copywriter who just gets it!
Razor-sharp website copywriting to ignite your business and
drive
My freelance copywriting services include:
From start-ups to major international companies, I help brands engage with their audience.
+ dozens of smaller businesses, too!
"At TITAN Containers, we've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services."
Rasmus Nørgaard, Group CMO, TITAN Containers, Jan 2024
Need someone to make your website, emails or marketing content sparkle? Why not do what the nice people above did and...
Connect with clients, win more business, and say goodbye to your website worries with help from a leading UK freelance copywriter.
Hi. I'm Mike.
I'm a freelance web copywriter who creates brilliantly simple, tailored copy for companies large and small.
Copy designed to attract new clients and quickly help them understand why they should do business with you.
It's that simple. Even if it is kinda hard to do.
Why hiring a novice copywriter could be a disaster for your business!
Great copywriting is really hard.
Every word, every sentence, every snippet of critical information MUST count.
Or you'll lose your audience.
And your sales won't just suffer. They'll die.
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Did you know that 80% of readers will get no further than your headline?
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Or that poorly planned websites will befuddle your readers and leave them clueless about what to do next?
This is no place for amateurs or bargain-basement newcomers!
And taking the DIY route will put you on a path littered with pitfalls.
Website copywriting is a critical process that underpins your ENTIRE business. So don't wing it...
The nuclear sign. Must be really bad.
As well as writing showstopping copy, I can:
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Brief designers (leaning on 15+ years of experience).
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Apply strategic insight when it comes to SEO and using keywords.
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Advise on everything from user experience (UX) to tone of voice.
15+ years
experience
150+
satisfied clients
1 million+
words written
Sectors covered: Commercial | Tech | Property | SaaS | Retail | B2B | Healthcare | B2C | Industrial
Finance | Recruitment | Travel | Luxury | Government | Shipping | Training & many more
Introducing the only freelance copywriter you'll ever need!
MOST POPULAR
IN DEMAND
So. What can I actually do for you?
Business owners
I write easy-to-follow, focused web content that explains your benefits and nudges customers towards your CTA.
In-house marketing teams
I take the strain when you're up against it, helping with persuasive sales brochures, SEO-enhanced blogs, content marketing & more.
Marketing agencies
I save marketing agencies precious time writing web copy, emails and newsletters. Expand your copywriter team on demand!
My copywriting services help your audience to:
Understand what you do.
1
Have confidence in your brand.
2
Know what to do next (buy, sign up, etc.)
3
Complete that action.
4
How hiring me as your website copywriter can
your business...
Here's what it all boils down to: experience. I've been working as a freelance content specialist for more than 15 years.
Which means I can write great copy quicker and more effectively than anyone I know. And I can do it with SEO, conversion and UX built in.
I have written more than 5,000 pieces of copy for businesses as large as Harrods and as small as your local dentist.
Whatever your organisation, I can find a way to make it brilliantly easy to understand and highly attractive to your customers.
Great copywriting should move your customers from A-B – quickly
It's my job to strip out all the nice but irrelevant fluff. I'm here to move your customers from A-B in the shortest time possible.
The goal is to generate websites and marketing material that will expand your audience, lead to more sales or generate happier customers. Here's what's in my toolkit:
Experience
I have been writing professionally for 25+ years, 15 of them in the field of digital content and website copywriting.
Today, I help businesses just like yours to improve or launch their websites – with a focus on SEO, UX and conversion. I also write sales and marketing emails, look after brochure copywriting, and book in other freelance copywriter gigs that clients need me to take care of.
A great brief
I'm skilled at finding out what kind of content you require and developing the brief so that my work complements your wider business goals.
Tech tools
Pro-level SEO (Search Engine Optimisation) tools show me what keywords to use (did you know that 71% of all businesses invest in strategic keyword use?). These tools also provide guidance on other top-secret ways to help optimise your Google search rankings and your performance on other search engines when you hire me as your website copywriter.
What to look for in a freelance website copywriter
Your friendly neighbourhood freelance web person needs to be able to rapidly get their head around complex things that they're not yet familiar with.
They must also deliver effective copy using persuasive language. This could be conversion-focused website copywriting, SEO copywriting, tailored sales content, copywriting for emails, or something else.
I draw on decades of experience to find words that are designed to hold people's attention – which becomes the gateway to a sales enquiry. Or a sign-up for a newsletter. Or that all-important click on your landing page or 'buy now' button.
Being able to 'get' a variety of businesses and write effective copy in this way only comes with years of practice.
This stuff really counts! So why hire a novice?
Business owners and marketing teams often come to me after other freelance copywriters and website content writers couldn't give them the copy they needed.
In almost every case, their writer wasn't experienced enough.
But all the time that you're trying out these new freelancers, your website and marketing work are dying. The clock is ticking and you're losing business.
The testimonials at the top of this page are from some of my customers who kindly put pen to paper to share how working with me had helped their business. I give 100% – every time. And I'll bring the same expertise, experience and commitment to your project, too.
Get great written content – and hit the ground running!
When you work with me, I'm totally focused on helping you achieve your business and marketing goals.
That means:
I'll push you during discovery.
I'll chisel away at cracks in the brief.
And I'll poke around your best competitors to see why they're winning.
Before you know it, you'll start receiving the finely-tuned website copy and other written content you've been yearning for.
And whether that's fantastic copy for a new website or a shot in the arm for an existing one (or landing pages, digital ads, brochures etc.), you can rest assured that it's been written by me.
Not a bunch of web copywriters with little experience – which may be the case if you use an agency.
Hire a website copywriter to do your legwork for you
If creating copy isn't your day job, there's a real chance you won't get it right. You might even get it spectacularly wrong.
So... you do you. And let me do the heavy lifting.
It's my job as an experienced freelance copywriter for websites and other marketing material to put your business in the best possible light – exactly as I have for countless other organisations, both here in the UK and all over the world. Companies across Europe in particular hire me as an international copywriter when they need pristine English-language copy for their non-UK-based business.
My mission is simple. I'm on a quest to find the words that will help your business grow. So let's talk!
Frequently Asked Questions
Why do I need freelance website copywriting services for my business?
An experienced freelance website writer understands how to communicate key messages in a succinct way. Most business owners have a good idea of what they want to say, but they sometimes over-complicate things. A good freelance website copywriter or web content writer can help with all of your content creation, and in an SEO-friendly manner, too.
Hey, Mr Website Writer! Why is my website not performing as well as I want it to?
If you hire a writer for website content who doesn't understand the myriad components that make up a successful site (or the copywriting process behind it), you're going to end up with a mediocre website. Your web content will likely be more 'meh' than 'wow!'. So keep on asking yourself how you (or your content specialist) can improve your site, as your website content writing needs constant fine-tuning! As an experienced copywriter, I have lots of thoughts and tips about great website copy on my blog. A starter for 10? If you are looking after the copy for your own business, take a look at your website's CTAs. These can often be tweaked so that people are more inclined to get in touch or make a purchase.
What does it cost to hire a UK copywriter for my content marketing or website copy?
Ah, the $64,000 question. The truth is: we're all different. At the top end of the freelance copywriting tree is someone who has worked for a large agency and is now working as a consultant – they can charge upwards of £1.5k a day (and then some!). I'm more affordable than that – though not as wallet-friendly as an entry-level, inexperienced copywriter for website content, for example. But hey – you get what you pay for, and professional content writing services don't come cheap!
What else do you do apart from website content writing and web copywriting?
Whatever you need! Among the things I've done over the past few years are: * Brochures * Company reports * White papers * Email sequences * LinkedIn descriptions * Landing pages * Blogs And anything else where persuasive copy is needed. It's my mission to the all-round freelance copywriter UK clients and those from further afield can rely on. Why not the green 'CONTACT ME' button at the top and we can discuss what you need? And if you're wondering about the whole 'copywriter vs content writer' thing, when it comes to websites there's little difference. Get in touch and I'll tell you all about it!
Does a copywriter for websites come up with creative ideas – or do I need someone else?
I can't speak for every copywriter, but I love coming up with creative ideas. I've been helping people to tackle creative challenges and develop new ideas for more than two decades. If you're in the early phases of web development and wondering when to get a copywriter in, the answer is... yesterday! I'll look at what you're trying to achieve and hit you with ideas (including rough designs) that will lead you to where you want to be – brand story/brand voice included. Drop me a line for some examples.
I need some copy pretty urgently. Are you available? How do I get in touch with you?
Just send me an email or call me (details at the bottom of this page) or hit the big green 'CONTACT ME' button at the top and we can get the ball rolling. When you're looking for a content writer to hire or a freelance copywriter who can help make marketing copy sparkle, I'm here to help. And if you forget my name the next time you need someone, just search for 'freelance copywriter UK' or 'UK website copywriter' and my website's little blue icon will come up eventually!
UK freelance copywriter and marketing content writer Mike Peake has many years of proven experience writing for brands based in Great Britain, Dubai, Abu Dhabi, Singapore, Belgium, Sweden, the United States, Finland, Poland, Canada and more. He has found the perfect words for dozens of well-known organisations, as well as a multitude of magazines and newspapers as a freelance writer – including The Sunday Times, Harrods magazine, Country Life, Gulf News (UAE), Outside magazine, Esquire, the BBC and many more.
The bulk of Mike's work today is as a freelance web writer. His UK website copywriter service is in demand across Britain and further afield, clients choosing him when looking for engaging web copy and also for other written marketing materials. Multiple sectors are covered, including construction, FMCG, sustainability, luxury brands, packaging, software, electric vehicles, property, travel and more. Additionally, Mike is an accomplished case study writer and has a long track record as a freelance business writer with repeat commissions for a variety of well-known UK companies (including banks and government organisations). In tandem with this, there are regular international assignments as a content writing freelancer for several large corporations in Sweden and Finland.
Copywriting services include: CEO ghostwriting, writing website content, content planning, creative writing/creative copywriting, business writing, marketing copywriting (marketing content writer), copywriting for emails, content creation, web copywriting services, content strategy, SEO copywriting services (including keyword research), social media ads, SEO-friendly (search engine optimisation) blog writing services, UX copywriting, digital marketing, general content writing services, brochure copywriting and digital copywriting work. In short, Mike is a freelance content writer/web writer who helps SMEs, startups, marketing agencies or large businesses who need an experienced copywriter to help with generating leads, sharpening web content, or explaining what they do to their target audience. Mike also has proven experience in writing press releases, product descriptions, direct-sales copywriting and OOH advertising. He is a member of the Pro Copywriters UK Alliance.
Mike says: "Have you been typing 'I need a content writer for my website', 'content writer for web' or 'freelance copywriter near me' into Google and wondering how to make sense of the results? Why not drop me a line? I'm very much a freelance copywriter for hire – more affordable in most cases than using digital agencies – and I usually have availability in 2-4 weeks, though I can sometimes fit in urgent jobs more quickly. If you're looking for an experienced UK content writer or digital copywriting freelancer to use his copywriting skills to create great copy that can make interesting things happen (i.e. help you find clients or convert more of your ideal customers), I'd love to help you find the words you need."