Clear, effective digital content – tailored to your unique requirements.
FOR YOUR WEBSITE CONTENT
WHO JUST GETS IT!
Past and present clients:
So, uhm. Why
Your written content is an integral part of your communications, whether you’re looking for a clear, informative business article for content marketing purposes, or trying to find the best way to welcome people to your website.
Each type of writing needs a different approach. Your home-page should make people feel an attachment to your brand that encourages them to linger. Specific landing pages that they arrive at because they have clicked on an ad or are responding to a marketing campaign should very succinctly explain your offer and inspire them to sign up.
Business writing is a different kettle of fish – as is writing for the luxury sector, both of which I do alongside copywriting work. For these two markets, what’s required is someone who speaks the precise language of the intended reader – someone who knows an angel investor from a VC, or a Vacheron Constantin from a Rolex.
In a career spanning 20+ years, I have immersed myself in the above worlds and emerged as an award-winning writer well placed to help four distinct types of client:
+ People who need sharp, focused web copy – be that their home page, ‘about us’ pages or blogs.
+ Brands who need landing page content or marketing material that will inspire immediate action.
+ Corporations or publications/digital channels in need of business articles or general news/insights content for their websites. I have experience of writing for both SMEs and large corporations – including several in the sustainability sector.
+ Anyone who needs a writer with a solid grasp of the luxury sector – whether that be publishers who need articles for a print/digital publication or business owners who need help with the words for their own website (I wrote for Harrods magazine for six years).
But – why me? What can I actually do for your business? Firstly, my clients tell me I am easy to work with, resourceful and dependable – and they know that I want every single one of them to prosper. I work hard to give them exactly what they want. In most cases, that means great copy that clearly explains a benefit of some kind to their readers.
Also – there’s the simple matter that experience counts for a lot. Over two decades, I have written for more than 50 international newspapers, magazines and digital publications, and I have helped businesses large and small from all over the world to find the right words for their audiences.
There's a small but important third point too: hiring me can be a lot more cost-effective than employing an agency, whose considerable overheads will need to be factored into their fee. And who do these people ultimately hire to do the actual work? Someone like me.
Why not drop me a line and I’ll spend some time thinking about how I can help your business.
Great. So where do we go next?
12 ways I can help...
Brand copywriting to make sure your message is conveyed correctly.
Tone of voice development for making sure that everyone is singing from the same hymn sheet.
Maybe you need a brochure copywriter to help you shout about your brand in print?
Radio ad copywriting for when you have someone's ear for 30 seconds or less.
Video ads and scripts for when you're trying to engage people for a little bit longer.
Business writing for banking/finance/SME websites, LInkedIn Posts, ghostwritten CEO articles, etc.
Marketing campaign? Perhaps you need copywriting for email and newsletter content.
Luxury sector writing for when you need someone who knows his Blancpain from his Bulova.
Blog writing and content strategy to bring your audience into your world on a regular basis.
Copywriting for slogans and straplines – because 'Just Do It' has, sadly, been taken.
Corporate content writing for that complex inside story you need to shout about. Current clients include major names in the construction and energy / sustainability sectors.