a copywriter for your website content

100% non-boring!

Targeted, written content to help UK startups, SMEs and industry
giants to communicate clearly and effectively with their audience.

(who just gets it!)                    


"All your copywriting work is absolutely world-class, Mike. I don't know how you do it, but you nail it every time. I'm still smiling at this last bit you did for us!"  


David Morgan, founder, Boardroom Punks


When you need:
  Professionally-written content for your website.
    Crisp, clear copywriting that is delightfully

         Perfectly-tailored headlines and CTAs
            designed to inspire and engage.

               An end to all those late nights
at a computer screen
                    begging for inspiration.


 I can help! 

Past and present clients include:
So how do I convince you that hiring me as your web content writer / copywriter is a brilliant idea?...

Yeah – good one. I suppose the best answer is that I've actually been doing this for more than 15 years.

Which means I'll 'get' whatever it is that you need from your copywriter really quickly.


And believe it or not – that's half the battle.


It means we can cut down on the head-scratching, the awkward pauses, the endless chains of emails and all those other things that can waste time and delay progress when people hire someone to write website content or for their other copywriting needs.


It allows me to hit the ground running – and then give you the perfectly-tuned written content that you're looking for in a timely, efficient, cost-effective manner.


It also means that if you're not 100% sure what you need from your copywriter / content writer, you can lean on me for advice and guidance.

Why you need an experienced freelance copywriter 

Newcomers to copywriting and content creation are often schooled in the art of SEO writing – and not much more. They'll give you an article that gets a green light on Yoast, but they often lack experience when it comes to more challenging work.

As well as providing the SEO copywriting that you need, I can help you to unravel what's not quite right about your current website content, and then give it a shot of interstellar multivitamins to lift it to new levels.


Or I can create dazzling, all-new web content for a B2B or B2C website launch from scratch.


I've been writing every day for more than 20 years – and  experience counts for a lot.


It means that as well as providing blisteringly effective web copy, I can help businesses across the UK and beyond with targeted, original marketing material – such as:


  • Copywriting for email campaigns

  • Facebook ads

  • Brochure copy

  • White papers

  • Instagram posts

  • SEO-enhanced blogs


By partnering up with the right creative copywriter, you can boost your chances of customers buying into your brand and wanting to do business with you.

Which is where I come in.


It's my job as an experienced freelance content writer to look at your business and get to the heart of what people really need to know when they arrive at your website or see your marketing material.

I'm here to make complex messages more accessible to everyone.

How the bespoke approach to content writing makes a world of difference​

All of my copywriting services require time, collaboration, creative thinking, an appreciation of SEO – plus a clear idea of your specific goals.

I tap into more than two decades of writing experience at the highest level to deliver work that counts for something.

This means the copywriting work you'll receive from me is quite different to what you might receive from a 'content mill', who typically churn out mediocre copy rapidly and cheaply.

Because the fact is, only a tiny percentage of the many thousands of writers out there can actually deliver bespoke, high-quality copy. (Hint: this is where you infer that I am one of them!)

Here's how I approach five different types of brief:


  • Your homepage should crackle with energy and make people want to know more about your brand and the ways in which their lives will improve when they buy from or work with you. It's my job to find the right tone and message for your homepage – and add the best keywords so that Google knows exactly what you do.

  • Landing pages that people arrive at because they are responding to a marketing campaign should quickly and clearly explain your proposition and make them feel like they'd be mad not to sign up. Landing pages are not the place for essays; it's more about making a select few words really count.

  • Copywriting for marketing material such as newsletters, emails, billboards and brochures begins with a conversation about the key messages that a client wants to convey. Outcome is important, too: do you want readers to click on a link? Pick up the phone? Or just be blown away by your story?

  • Business writing, meanwhile, requires specialist inside knowledge. My approach typically involves researching the subject and tracking down relevant experts who will bring extra authority to the story. Having written 200+ articles for RBS' business clients and countless more for other business publications, I have a head-start on many other writers.


  • When writing for the luxury sector, I lean on seven years of writing experience for Harrods magazine, as well as a body of work that includes writing articles for Superyacht Life, Etihad airlines, The Kensington And Chelsea magazine, House of Creed magazine and Country Life. 

A perfect copywriting match for four types of clients

Over the course of a long and varied writing career, I have emerged as an award-winning writer and editor well placed to help four distinct types of client:

1/ Businesses in need of a sharp, focused website copywriter – someone who can provide carefully crafted, original content for a homepage, an ‘about us’ page or blogs. 
If you are a business owner or marketing director and need a freelance copywriter for your business website, drop me a line – whether you are a startup or an established firm.

2/ Brands who need a writer for landing page content or marketing material such as Instagram posts, brochures, newsletters or Facebook ads. A writer whose goal is to make people pay attention.

3/ Corporations or publications/digital channels in need of a writer for business articles and profiles who will create great content for their websites. I have many years of experience in writing for the websites of both SMEs and global organisations – including several in the banking and sustainability sectors.

4/ Anyone who needs a luxury copywriter with experience of writing about the finer things in life, such as publishers who need articles for a print/digital publication. Or business owners who need help with the words for their own website in the luxury sector.


How to choose the right freelance copywriter for your project

The words on your website and in your marketing material are incredibly important. So it is critical that you choose the right copywriter.


Some of the things that will feature in your choice are experience, flexibility, feedback from previous clients, availability, price and the general vibe you get from that writer via their website.

All of these should be factored in when searching for a freelance content writer. In fact, I heartily recommend looking around a few copywriters' websites to get a feel for what they do.

But why do people choose me as their freelance copywriter? And what can I actually do for a business?

First of all, clients tell me I am easy to work with, attentive, resourceful and dependable. I work very hard to deliver awesome written content that has been meticulously crafted to help them achieve their goals.


I can:

* Root out and change old content that isn't doing its job.

* Create roadmaps for new or revamped websites to ensure that they are easy to progress through.

* Work with designers on total website builds or rebuilds.

* Plan written marketing campaigns from scratch.

* Guide and advise on content strategy such as LinkedIn articles, surveys, white-papers and blogs.

* Copy-check and, if necessary, improve all of your written material – from product labels to trade-show copy and leaflets. Additionally, I have handled everything from ghostwritten-CEO articles to funding pitches and even speeches for clients.

Of course, anyone can make claims like this – which is why I draw people's attention to my long career in content writing. Over two decades, I have written for countless newspapers, magazines and digital publications and created original marketing content for business owners in the UK and all over the world.

Also: booking me in as your freelance copywriter can be more cost-effective and a lot less hassle than hiring an agency :)

When it comes to the written word, there's lots I can do for a business – such as helping you to nail your homepage
coming up with a killer slogan for a brand or product, or creating content for a new website or marketing campaign.

Why not drop me a line and I’ll spend some time thinking about how I can help your business to get its message across?


I often come back to clients months after a project has been completed to suggest topical amendments that may help them to boost sales.

Need a copywriter? Let's go!​

10 ways I can help with your copywriting and content writing needs... 


1. Website content writing to bring life and meaning to your pages – whether your site needs starting from scratch or more of a 'homepage doctor' approach.

2. Tone of voice development for making sure that everyone is singing from the same hymn sheet – and that the sound coming out is more 'aaah' than 'aargh!'

3. Maybe you need a brochure copywriter to help you shout about your brand in print?

4. Video ads and scripts for when you're struggling to get your message across in anything from 100 to 1,000 words.

5. Business writing for banking/finance/SME websites, LinkedIn Posts, ghostwritten CEO articles, etc.


6. Marketing campaign? Perhaps you need copywriting for email and newsletter content or social media posts?

7. Luxury sector writing for when you need someone who knows a Rolex from a Breitling.

8. SEO-rich blog writing and content strategy to expand your authority online and bring your audience into your world on a regular basis.

9. Copywriting for slogans and straplines – because 'Just Do It' has, sadly, been taken.

10. Corporate content writing for that complex inside story you need to shout about. Recent clients include major names in the construction, food, events, training and sustainability sectors.

Every great business needs 
killer website
in order to grow
Financial Data

Why brilliant websites need more than just a designer

Many of the people I help as a website content writer are SMEs and startups.


They typically budget for a designer when launching or relaunching their website, but the words are often something of an afterthought.

Some business owners initially think they can bypass a copywriter and do the writing themselves – and sometimes that works.

But sometimes it doesn't. I mean, how many badly-written or confusing business websites have you seen?

The curse of the confusing website

It happens all the time: you look at a website – especially one in the B2B space – and think, "So what exactly is it that you do?"

The fact is, many businesses struggle to sum up their offering in a succinct way. While founders and their teams are often full of great ideas, this doesn't necessarily mean they are able to clearly direct people through their website.


Or explain the benefits of their product or service.


Or write a compelling 'About Us' page.


Or deliver a consistent and readable set of blogs.

If your website is not converting at the rate you believe it could or should, then there is probably something wrong with your product or your website.


I can't fix your product, but as an experienced freelance copywriter and website content writer, I can help make the all-important words that people see when they first land really explain the benefits of what you do.

A freelance copywriter fighting your corner

Making homepage and other content truly shine is an area in which a seasoned website copywriter / web content specialist like me can prove invaluable.


I can supercharge the content, add logic and clarity to the website's navigation and hopefully find the exact words that will make your website somewhere to linger. And not swiftly exit.

Drop me a quick email and I'll tell you what else I can do. 

Freelance writer / freelance copywriter Mike Peake has clients in the UK, Dubai, Singapore, Belgium, Sweden, the United States and Finland. He has written for dozens of well-known brands, as well as a multitude of magazines and newspapers, including The Sunday Times, Harrods magazine, Country Life, Gulf News (UAE), Outside magazine, Esquire, the BBC and many more. A former senior editor of one of the world's biggest lifestyle magazines, he is these days more often hired to write content as a freelancer for clients in the business and luxury sectors. Most recently, much of this work has been as a freelance business writer, with repeat commissions for a variety of well-known UK business outlets (including banks and government organisations) aimed at SMEs, startups and entrepreneurs. In tandem with this, there are regular writing assignments for large corporations in the UK, Sweden and Finland covering the construction, maritime, FMCG and sustainability industries, as well as numerous copywriting engagements for clients in a multitude of sectors including property, packaging, luxury events, electric vehicles, recruitment, hypnotherapy, retail and more.


Copywriting, content creation, content planning, business website writing and homepage copy/blogging work are all regularly undertaken. As a reasonably accomplished French speaker, I also sometimes work with French brands to turn their marketing and web collateral into material that is more suited to an English-speaking market.


If you've been Googling "I need a content writer for my website" and wondering what to do next, drop me a line! ​