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A top website copywriter to transform your online content!

Because every great business needs a brilliant freelance copywriter.                

Swap your crummy copy that people gloss over like they're reading bus tickets for powerful words designed to attract, engage and sell.

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Current & previous copywriting clients include:

Need some interstellar multivitamins for your web copy or marketing content?

What Clients Say

"Mike takes a job away from me that I find tremendously stressful and delivers amazing copywriting time after time. A wordsmith, a gentleman and a great asset to my team."

Steve Levy, founder, Heat Outdoors – July 2023

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Stop! Writing your own copy – or hiring a novice – could be disastrous for your business!

Great copywriting is really hard.


Whether it's a brochure, a sales email or your all-important business website, every word, every sentence, every snippet of critical information MUST count.


Or you'll lose your audience.


And your sales won't just suffer. They'll die.

  • Did you know that                   of readers will get no further than your headline?


  • Or that poorly planned websites will befuddle your readers and leave them clueless about what to do next?


Copywriting is no place for part-timers or novices! And taking the DIY route will put you on a path littered with pitfalls.

So if this isn't your day job, why waste time on a

business-critical process that is likely to underperform?


The nuclear sign. Must be really bad.

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As well as writing showstopping copy, I can:

  • Brief designers (leaning on 15+ years of publishing experience).

  • Apply strategic insight when it comes to using keywords.

  • Advise on everything from user experience (UX) to tone of voice.


Which means I can function as a mini agency if that's what you need. And all at a fraction of the cost :)

Hi. I'm Mike. I'm a freelance copywriter who creates brilliantly simple, tailored copy for companies large and small.


Copy that is designed to attract new clients and quickly help them understand why they should do business with you.

It's that simple. Even if it is really hard to do.


15+ years

satisfied clients

1 million+
words written

So. What can I actually do for you?


Business owners


I create easy-to-follow, focused web copy that explains your benefits and nudges customers towards your CTA. 


In-house marketing teams


I take the strain when you're up against it, helping with persuasive sales brochures, SEO-enhanced blogs, content marketing & more.


Marketing agencies


I save busy marketing agencies precious time writing emails and newsletters. Expand your copywriter team whenever you need to. 

I use words to help your customers:

Understand what you do.


Have confidence in your brand.


Know what to do next (buy, sign up etc.) 


Complete that action.


Why hiring me as your website content writer / freelance copywriter can supercharge your business...

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Here's what it all boils down to: experience. I've been working as a freelance content specialist for more than 15 years.

Which means I can write great copy quicker and more effectively than anyone I know.

I have written more than 5,000 pieces of copy for businesses as large as Harrods and as small as your local dentist.


Whatever your organisation, I can find a way to make it both brilliantly easy to understand and highly attractive to your customers.

Getting your clients from A-B

Writing clear, direct copy means ditching all the nice but irrelevant fluff. It's my job as your copywriter to strip out everything that stops your customers from getting from A-B in the shortest possible time.

I'm here to work out how every word on your website or in your other marketing material will expand your audience, lead to more sales or generate happier customers. Here's what I bring to the party:


I have been writing professionally for 25+ years, 15 of them in the field of digital content and website copywriting.


Today, I spend most weeks helping businesses just like yours to improve or launch their websites – with a focus on SEO, UX and conversion. Alongside this, I write sales and marketing emails, look after brochure copywriting, and say yes to various other freelance copywriter gigs that nice clients need me to take care of.

A great brief

I'm highly skilled at finding out what kind of content you require and developing the brief so that my copywriting work complements your wider business goals. Never pay for copy that has no purpose!

Tech tools

Pro-level SEO tools show me what keywords to use and provide guidance on other top-secret ways to help optimise your Google rankings and your performance on other search engines when you hire me as your website copywriter.

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What to look for in a freelance copywriter 

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Your freelance copywriter needs to be able to rapidly get his or her head around complex things that they're not very familiar with.

They must also deliver effective copy using persuasive language. This could be conversion-focused website copywriting... SEO copywriting... tailored sales content... copywriting for emails.


I lean on decades of experience to find words that are designed to hold people's attention...


...which becomes the gateway to a sales enquiry, a sign-up for a newsletter, or that all-important click on your landing page or 'buy now' button.

Being able to 'get' a variety of businesses and write effective copy in this way only comes with years of practice.

Would you put any other key business function in the hands of a novice?

Business owners and marketing teams often come to me after other freelance copywriters and website content writers they tried out didn't give them what they needed.

​In almost every case, their copywriter wasn't experienced enough.


And all the time that you're trying out these new freelancers, your website and marketing work are dying. The clock is ticking and you're losing business.


The testimonials at the top of this page are from some of my customers who kindly put pen to paper to share how working with me had helped their business. I give 100% – every time. And I'll bring the same expertise, experience and commitment to your project, too.

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Hitting the ground running

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When you work with me, I'm totally focused on helping you to achieve your business and marketing goals.

That means:


I'll push you during discovery.


I'll chisel away at cracks in the brief.


And I'll poke around your best competitors to see why they're winning.

Before you know it, you'll start receiving the finely-tuned website copy and other written content you've been yearning for.


And whether that's fantastic copy for a new website or a shot in the arm for an existing one (or landing pages, digital ads, brochures etc.), you can rest assured that it's been written by me.


Not some hired gun with little experience – which may be the case if you were using an agency.

Getting your freelance copywriter to do your legwork for you

If creating copy isn't your day job, there's a very real chance you won't get it right. You might even get it spectacularly wrong!

So... you do you. And let me do the heavy lifting.

It's my job as an experienced freelance copywriter for websites and other marketing material to put your business in the best possible light – exactly as I have for countless other organisations, both here in the UK and as far afield as Singapore, Dubai, the USA and Finland.

It's a meticulously-planned quest to find the words that will help your business to grow.

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6 reasons why I'm not your run-of-the-mill freelance copywriter

1/ Decades of experience

More than 5,000 pieces of copy delivered. From large website copywriting projects to Facebook ads, LinkedIn articles, corporate content and beyond.

Open magazine pages of work by copywriter Mike Peake
Open magazine pages of work by copywriter Mike Peake

2/ Rigorous discovery & briefing

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What are your competitors doing? What do you do better? Who is your target audience? I work with all clients to nail the perfect copywriting brief – aided by proven tools and frameworks.

3/ Planning & wireframes

Whether you need copy in one go or in small chunks, I can work to your schedule and show you how everything interconnects for a seamless user experience.

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4/ Rapid visuals

For no additional fee, I can rapidly show you how your copy could look on a web page, brochure, ad etc. Many clients find this incredibly helpful when briefing designers. Very few other UK freelance copywriters do this – if any ! Ask for details!

5/ SEO copywriting tools

6/ A future-facing work ethic

Pro-quality, premium tools help me see what keywords I need to cover to boost your chances of ranking. Plus: they provide me with critical insight into how best to attack your web copy itself.

SEO keywords software
SEO keywords software

As well as staying on top of SEO news and trends and investing in the right tech, I'm here to work with you to ensure you have a reliable copywriting partner for tomorrow's web copy and your other marketing communications needs.

Website copywriting, pricing, blogs and more.
Why do I need a freelance website copywriter / content writer for my website?

An experienced freelance website writer understands how to communicate key messages in a succinct way. Most business owners have a good idea of what they want to say, but they sometimes over-complicate things. A good copywriter or skilled freelance content writer can help with all of your content creation, and in an SEO-friendly manner, too. MORE >

What does it cost to hire a freelance copywriter for my marketing/website copy?

Ah, the $64,000 question. The truth is: we're all different. At the top end of the freelance copywriting tree is someone who has worked for a large agency and is now working as a consultant – they can charge upwards of £1.5k a day (and then some!). I'm more affordable than that – though not as wallet-friendly as an entry-level, inexperienced copywriter for website content, for example. But hey – you get what you pay for! MORE >

Does a copywriter for websites come up with creative ideas?

I can't speak for all freelance website copywriters, but I certainly do! I've been helping people to tackle creative challenges and develop new ideas for more than two decades. If you're in the early phases of web development and wondering when to get a copywriter in, the answer is... yesterday! I'll look at what you're trying to achieve and hit you with ideas that will lead you to where you want to be – brand story/brand voice included. Drop me a line for some examples. 

What's the best way to improve my website quickly?

Great question – and it's one that most business owners should be asking on a regular basis, not only asking themselves but also their copywriter. Website content needs constant fine-tuning! As a seasoned UK website copywriter, I have a few thoughts and tips about great website copy on my new blog. A starter for 10? Look at your calls to action (CTAs)! More posts coming soon!

About Mike's copyriting work

UK Freelance copywriter Mike Peake has many years of proven experience writing for brands based in Great Britain, Dubai, Abu Dhabi, Singapore, Belgium, Sweden, the United States, Finland, Canada and more. He has found the perfect words for dozens of well-known organisations, as well as a multitude of magazines and newspapers as a freelance writer – including The Sunday Times, Harrods magazine, Country Life, Gulf News (UAE), Outside magazine, Esquire, the BBC and many more. 

A former senior editor of one of the world's biggest magazines, he is more often hired today as a UK freelance website copywriter by clients who need his writing skills when looking for engaging web copy and also for other marketing materials. Multiple sectors covered, including construction, FMCG, sustainability, luxury brands, packaging, software, electric vehicles, property, travel and more. Additionally, Mike is an accomplished case study writer and freelance business writer, with repeat commissions for a variety of well-known UK companies (including banks and government organisations) aimed at SMEs and entrepreneurs. In tandem with this, there are regular international assignments for several large corporations in Sweden and Finland.

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Copywriting services include: CEO ghostwriting, content planning, creative writing/creative copywriting, business writing, marketing copywriting, ad copy, web copywriting, content strategy, social media ads, SEO blogging and digital copywriting work. Mike also has proven experience in press releases, product descriptions, direct-sales copywriting, OOH advertising and may, in certain circumstances, agree to use AI to create content for you (upon request) if speed and volume are key factors. He is also a member of the ProCopywriters Alliance.


Mike says: "If you've been desperately typing 'I need a content writer for my website / content writer for web / freelance copywriter near me' into Google and wondering how to make sense of the results, drop me a line! ​I'm very much a freelance copywriter for hire – more affordable in most cases than using digital agencies – and I usually have availability in 3-5 weeks, though I can sometimes fit in urgent jobs more quickly. If you're looking for an experienced website copywriter or marketing ideas man to create great copy that can make interesting things happen, I'd love to help you find the words you need."

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