Whipping words into shape for over 15 years...
WEBSITE LAUNCHES & RELAUNCHES COPYWRITING FOR EMAILS SEO, BROCHURES & MORE
Punchy startups, high-growth middleweights & global powerhouses – just a few of the 150+ brands I've helped with crystal clear digital copy...

My recent freelance copywriter reviews:
ALL WEBSITE COPY NIGHTMARES FALL INTO ONE OF AREAS:
3

POOR GOOGLE RANKINGS
Optimising your website for search (SEO) is key

CONFUSING USER JOURNEY
Improving clarity leads to longer time on site

MEANDERING CALLS TO ACTION
Keep visitors onside by showing them what to do
I HAVE WEBSITE COPYWRITING STRATEGIES
TO IMPROVE ALL THREE!
The nuclear sign. Must be really bad.
Forget AI and bargain-basement writers. Work with a copywriting pro who will map out your website from A-Z.
Look – I get it. Everyone's a writer these days.
But there's a chasm between what a low-rent copywriting newbie or generative AI can do for your business and what an experienced, seasoned pro (that's me) can do.
It's the difference between buying pants and a jacket from Burton's and a tailor-made suit that was hand-crafted for you.
Trust me: great copywriting is really hard to pull off.
That's because the goalposts are shifting.
Today.
Tomorrow.
Next week.
Visitors' attention spans are shrinking all the time.
And even if your website followed best practices two years ago, it's probably out of touch with what customers want and expect today.
So what's the magic ingredient?
Clarity.
Combining 15+ years of award-winning editorial excellence with modern web methodology, I deconstruct and rebuild websites to give them the clarity your customers crave.
I take care of the words, the CTAs, the SEO – even rough layouts. I'm here to make your whole website as future-proof as possible.
Website copywriting is a critical process that underpins your ENTIRE business. So don't wing it...


15+ years
experience
150+
satisfied clients
1 million+
words written
Sectors covered: Commercial | Tech | Property | SaaS | Retail | B2B | Healthcare | B2C | Industrial
Finance | Recruitment | Travel | Luxury | Government | Shipping | Training & many more


Can an
'outsider' create great copy for your business?



Introducing the only freelance copywriter you'll ever need!
Click any service to find out more
MOST POPULAR
MOST POPULAR
From launch copy & strategy to rethinking an existing site, hire a web content writer with style!
MOST POPULAR
Corporate leave-behind? Glossy sales brochure? Hire a freelance copywriter to sell your brand beautifully.
Sales emails, product updates, digital newsletters & more. Watch me hunt for the words that work.
Perfect native-English-language copy for non-UK-based companies with a global reach.
IN DEMAND
GREAT CREDENTIALS!
Need someone to write about your brand with style? Past clients include Harrods & Christie's.
GREAT CREDENTIALS!
Corporate content writing for large organisations when they need reports, CEO profiles & more.
How partnerering with me as your writer for website content (and other marketing goodies) can
your business...
Here's what it all boils down to: experience. I've been working as a freelance content specialist for almost 20 years.
But what does that mean for you?
It means I can write great copy quicker and more effectively than most copywriters. And I can do it with SEO, conversion and UX built in.
I have written more than 5,000 pieces of copy for large businesses such as Harrods and Business Insider – as well as smaller firms like dentists, keynote speakers and podcast producers.
Whatever your organisation, I can find a way to make your product or solution easy to understand and highly attractive to customers.


Hire a UK freelance copywriter to do it all for you (meaning less stress, better results and faster turnaround!)
If creating copy isn't your day job, there's a real chance you won't get it right. You might even get it spectacularly wrong.
So... you do you. And let me do the heavy lifting.
I can:
-
Provide wireframes for website projects
-
Brief designers
-
Create tailored Tone of Voice guidelines
-
Handle on-page SEO
-
And more
It's my job as an experienced freelance copywriter for websites and other marketing material to put your business in the best possible light – exactly as I have for countless organisations, both here in the UK and all over the world.
If you're a British business, I can help. Companies in mainland Europe, meanwhile, regularly hire me as an international copywriter when they need pristine English-language copy targeted at global clients.
My mission is simple. Wherever you are in the world, I'm on a quest to find the words that will help your business grow.
So. What can a freelance copywriter actually do for you?

Business owner?
I write easy-to-follow, focused web content and emails that explain your benefits and nudge customers towards your CTA.

In-house marketing team?
I support marketing campaigns with persuasive sales brochures, SEO-enhanced blogs, digital marketing content, AI editing & more.

Marketing agency?
I save marketing agencies precious time writing web copy, emails, newsletters & more. Expand your digital copywriter team on demand!
Hire a website writer whose day job is helping readers to...
Understand what you do.
1
Have confidence in your brand.
2
Know what to do next (buy, sign up, etc.)
3
Complete that action.
4
Freelance copywriting FAQ
Why do I need freelance website copywriting services in order to attract clients?
An experienced freelance website writer understands how to communicate key messages in a succinct way. Company owners sometimes over-complicate things when trying to write their own sites. And marketing teams sometimes just don't give good copy! A freelance copywriting specialist like me can help with all of your content creation, and in an SEO-friendly manner, too. My goal as a writer for web content is to give you two things: great copy, and a clear idea of how your website will work. So it's not just a Word doc – it's a whole package of what goes where and why! I like to think I offer freelance copywriter services with a difference. It's a suite of solutions that help you create or reshape a website so that it looks great, reads well – and converts.
Hey, Mr Website Writer! Why is my website not performing as well as I want it to?
If you book a writer for website content who doesn't understand the myriad components that make up a successful site (or the copywriting process behind it), you're going to end up with a mediocre website. Your web content writer will likely deliver something more 'meh' than 'wow!'. So you may need to shake the old content up a little. Keep asking yourself how you (or your new web content specialist) can improve things. Your website needs constant fine-tuning. Check out my blog for some content and SEO tips – especially helpful if you're launching a new website. Most UK website content writers have their own sites, so check some of those out for top copywriting tips, too. My #1 tip if your website isn't working well is to ask a friend if you can watch them as they navigate your site. All of the blocks and barriers should quickly become evident.
Haven't you and your fellow copywriters been wiped out by artificial intelligence yet?
Not yet, my friend! But I get it – AI can create copy in the blink of an eye, and for free. So why do you still need a freelance copywriter for your website or other marketing material? Here's why. AI generated text is basically a mishmash of things that have been written before. It also tends to be written in a very repetitive style that quickly seems annoyingly familiar. In other words, the copy you get back is OK... but it's a country mile from what a professional freelance copywriter can do for you. My own skillset includes: * Understanding your brand and writing consistently in your brand voice. * Humour. Yes, humour! My day job once upon a time was writing dozens of funny articles a month. AI is still a long way from doing 'funny' in a way that doesn't make your toes curl. * Interviewing people. AI, as far as I know, can't do this yet. * Taking an overview, planning a content strategy, and editing copy so that it sings. But I see the appeal of free copy. And I'm no luddite. So if you want to use AI to create your copy and then have an expert with lots of writing and editing experience take a look at it, give me a try. Just hit the 'GET A FREE QUOTE' button at the top of this page, or see my page about AI copy editing services.
What does it cost to book a UK copywriter for my content marketing or website copy?
Ah, the $64,000 question. The truth is: we're all different. UK freelance copywriter rates range from from £200 a day to £1,500 a day or more. Me? Tell me what you need, and I will give you a quote within 48hrs. One thing to bear in mind if you hire a freelancer when you need content for marketing is that it will usually work out cheaper than going with a copywriting agency. Lower overheads, and all that! In brief, the range of freelance copywriters UK businesses can turn to is vast, varying from entry-level writers to seasoned professional copywriters with years of experience. But here's one key thing to remember: copywriting a website takes quite a bit of time, so it's not going to be cheap. Why so long? Check out my freelance copywriter blog for tonnes of insight into what makes good copy and why it takes time.
What else do you do apart from content writing for web sites and web copywriting?
My freelance copywriter services cover everything you need. If required, I can even help you create your whole website – including briefing designers. As well as being an accomplished content writer for websites, I look after: * Brochure copywriting * Company report writing * White paper copywriting * Advertorial copywriting and sponsored content * Copywriting for email sequences * LinkedIn descriptions and ghostwritten articles * Copywriting for SEO (search engine optimization) + Online marketing (landing pages, blogs, forms, microcopy, etc.) And any other kind of freelance writing where persuasive copy and rock-solid written skills are needed. It's my mission to be the all-round copywriter UK clients and those from further afield can rely on. There are plenty of content writers around, so I always try to go above and beyond when working with clients. Why not hit the green 'GET A FREE QUOTE' button at the top and we can discuss your next copywriting project? I'm very much a copywriter for hire and sometimes have availability within a week or two of initial contact. But not always :)
How do I become a copywriter? I hear it's well paid and easy to get into. Is it?
I've got some disappointing news for you. I can't think of a worse time to be starting a career in copywriting. Here's why: 1. Freelance copywriting has been flagged up by people who should know better as a classic "easy job anyone can start tomorrow" on LinkedIn, TikTok and other platforms. That advice is horseshit. It's like saying anyone who can do maths or owns a calculator can be an accountant. You can't. 2. There are hundreds of thousands of other copywriting hopefuls to compete with – many of them turned on to it by those muppets inisting that copywriting is a path to easy money on TikTok. You completed a £200 copywriting course from some spurious academy? It means nothing. Sorry. 3. You may wait months or even years for your first paid assignment. 4. The website you create to help advertise your business will be brand new, so Google will likely downgrade it. To help, you'll be tempted to buy spammy backlinks to boost your domain authority. Expect more trouble to ensue. If you turn to AI to rapidly populate your new site with content, your audience – probably 2-3 people a month – will be less than impressed. Also, you'll have zero testimonials, so people will doubt your ability to deliver. 5. AI is wiping out the copywriting market – literally obliterating it, especially at the bottom end of the talent pool, which is where you'll unfortunately be coming in as a newcomer. 6. Every copywriter I spoke to in 2024 complained of it being a very challenging year. And these people know what they are doing – and have many years of experience. 7. There are more writers around today than ever. As well as all of the TikTok-inspired hopefuls, there are thousands of ex-journalists and PRs who moved into copywriting as their own industries were decimated. It has literally never been more competitive... and there is arguably less work than there's been in decades. I could go on, but you get the idea. It's heartbreaking to say, but I do not recommend copywriting as a career change in 2025.
Does a copywriter for websites come up with creative ideas – or do I need someone else?
I can't speak for everyone, but I love coming up with creative ideas. I've been helping people to tackle creative challenges and develop new ideas for more than two decades – brand story/brand voice included. If you're in the early phases of creating a website and wondering when to hire a website copywriter, the answer is... yesterday! Drop me a line for some examples of my work across multiple digital platforms – whether you need a blog copywriter, SEO content writing or something else. I'm equal parts web content writer, SEO copywriter, conversion copywriter and all-round UK freelance copywriter. Oh, and I can knock out a bloody nice email, brochure or white-paper, too!
I need some copy pretty urgently. Are you available? How do I get in touch with you?
Just send me an email or call me (details at the bottom of this page) or hit the big green 'GET A FREE QUOTE' button at the top and we can get the ball rolling – whatever your copywriting project or target market. When you're looking for a content writer to hire or someone who can help make marketing copy sparkle, I have a great track record and I'm here to help. Am I one of the best UK freelance copywriters? That's definitely not for me to say! But my testimonials and reviews suggest I'm certainly a top-rated copywriter, and I know I go the extra mile to deliver way more than just copy. I've been writing professionally for well over 25 years and bymikepeake.com, the Mike Peake freelance copywriting website, has been around for more than a dozen years. If you forget my name the next time you need someone, just type 'freelance copywriter near me' or 'UK website copywriter' and my little blue icon will come up eventually!
Can a website copywriter who knows about SEO get me on page one on Google?
Maybe yes. But probably no. It all depends on your sector and what keyword you are trying to rank for. If it's something obscure, such as 'tartan tea cosies for dolls houses', then a little SEO work by your web copywriter can work wonders. That coveted #1 spot on Google may even be yours for the taking. But if you want to get on page one for something more competitive, a freelance copywriter for SEO can only do so much. We can optimise copy for you so that it reads brilliantly, is easy to scan, contains relevant keywords (and related terms) in the right quantity, and advise on internal linking. We can also help ensure we address search intent and do our best to meet Google's EEAT expectations, but that's pretty much it. We can't control the many other factors that determine your SERP rankings, which include backlinks (a long and potentially expensive process), page speed and design, sitemaps, and other technical aspects of SEO. If your market is competitive, one of the biggest barriers you'll face is building up domain authority for your brand-new URL. If your competitors have been around for years, Google will view you as a relative newbie who has yet to prove its worth, and may rank you accordingly.
Mike Peake is an experienced freelance marketing copywriter who has been creating digital and print content for clients for well over 15 years. His customers include businesses from all over the world, including Japan, Denmark, Poland, the UAE, Singapore, Finland, Sweden, Belgium, Canada, the USA and Switzerland. Much of his work, however, is for UK-based clients – London especially. The website, bymikepeake.com, has been in existence since 2011.
Mike has won awards or been part of award-winning teams on five occasions and is committed to continuous learning in the field of copywriting and content creation, striving for excellence for every client. Some of the many large organisations Mike has created content for include Harrods, the Sunday Times, Virgin Atlantic, KONE, Singapore Airlines, TITAN Containers, Business Insider, the BBC and NatWest.
People commonly find Mike online when they are looking for an expert website copywriter, a freelance copywriter for startups, a B2B copywriter, an email marketing copywriter, white paper writing services, an SEO copywriter, a corporate copywriter, or a freelance copywriter for luxury brands.
Contact Mike whenever you need a website copywriter or a general freelance copywriter who has many years of experience and is committed to providing first-class creative services. Mike has experience across the digital marketing spectrum. Please take a moment to read some of Mike's testimonials to get an idea of how he works.