a copywriter for your website content
Targeted, written content to help UK startups, SMEs and industry giants to communicate clearly and effectively with their audience.
(who just gets it)
"All your copywriting work is absolutely world-class, Mike. I don't know how you do it, but you nail it every time. I'm still smiling at this last bit you did for us!"
ALAN SMITH, KES LIGHTING
David Morgan, founder, Boardroom Punks
when you need
pro-quality content for your website
crisp, clear copy that demands action
someone to tell you where you're going
perfectly-tailored headlines and CTAs
that keep people engaged
an end to late nights staring at
the screen wondering what
you're trying to say
I can help.
Past and present clients:
So. Why choose me as your copywriter?
The quick answer? Because I've been doing this for more than 15 years.
And that means I'll 'get' whatever it is that you need really quickly. It cuts down on head-scratching, awkward pauses, endless chains of emails and all those other things that waste time and delay progress. It also means that if you're not 100% sure what you need, you can lean on me to advise and guide you.
I can help you to unravel what's not quite right about your current website, and then give it the sprinkling of pixie dust that it needs. Or I can create dazzling, all-new content for a new B2B or B2C website launch from scratch.
I also work with businesses across the UK and beyond to provide targeted, original marketing material – such as email campaigns, Facebook ads, brochure copy and Instagram posts. My copywriting work has helped countless British SMEs to generate new business.
All of your written content – be that website copy, promotional/marketing material or ads – will underpin exactly how your customers see you. Choose the right copywriter, and you will boost your chances of customers buying into your brand and wanting to engage with you.
In the wrong hands, however, your messaging will be unclear, leaving people confused about what your business does and what your brand stands for.
It's my job as an experienced freelance content specialist to look at your business and get to the heart of what people really need to know when they arrive at your website.
Within seconds, they should understand exactly what you do and, just as importantly, feel that your business is legitimate.
My clients agree that the best way to tick both of these boxes is to make sure that their content is painstakingly written by a professional – by someone who writes business websites for a living.
Homepages, landing pages and the bespoke approach
All copywriting assignments have specific goals and parameters – and each type of brief needs to be treated differently. Your homepage should buzz with energy and make people want to know more about your brand and the ways in which they will benefit from buying from or working with you.
Specific landing pages that people arrive at because they have clicked on an ad or are responding to a marketing campaign should quickly and clearly explain your offer and inspire them to sign up.
Business writing, meanwhile, requires specialist knowledge – as does writing for the luxury sector, both of which I do alongside copywriting work. For the business and luxury markets, my clients need someone who speaks the language of the intended reader.
Over the course of a long and successful career, I have immersed myself in the above worlds and emerged as an award-winning writer and editor well placed to help four distinct types of client:
+ Businesses in need of sharp, focused web copy – be that original content for a homepage, an ‘about us’ page or blogs. If you are a business owner or marketing director and need a writer for your business website, I can help – whether you are a startup or an established firm.
+ Brands who need landing page content or marketing material such as Instagram posts or Facebook ads that are designed to engage and inspire action.
+ Corporations or publications/digital channels in need of business articles or news/insights/profile content for their websites. I have extensive experience in writing for the websites of both SMEs and large corporations – including several in the sustainability sector.
+ Anyone who needs a writer with a solid grasp of the luxury market, such as publishers who need articles for a print/digital publication or business owners who need help with the words for their own website in the luxury sector (I wrote for Harrods magazine for six years).
Going above and beyond for clients
But – why me? What can I actually do as a content writer / copywriter for your business?
First of all, clients tell me I am easy to work with, attentive, resourceful and dependable. I work very hard to give them great content that is designed to help them achieve their goals.
In fact, I often come back to clients months after an assignment has been completed to suggest small amendments (typically inspired by topical events) that will help them to boost sales.
Also – my experience as a content writer counts for a lot. Over two decades, I have written for countless newspapers, magazines and digital publications in the UK, Canada, the US, Dubai, Singapore, Finland and Sweden, and I have also helped businesses large and small in many of those countries with their websites and other copywriting / content writing needs.
There's a small but important third point, too: hiring me can be more cost-effective and a lot less complex than working with an agency.
When it comes to the written word, there's lots I can do for a business – including helping you to nail your homepage, coming up with a killer slogan for a brand or product, or creating content for a marketing campaign.
Why not drop me a line and I’ll spend some time thinking about how I can help your business to get its message across?
Great! So where do we go next?
10 ways I can help with your copywriting and content writing needs...
1. Website content writing to bring life and meaning to your pages – whether your site needs starting from scratch or more of a 'homepage doctor' approach.
2. Tone of voice development for making sure that everyone is singing from the same hymn sheet – and that the sound coming out is more 'aaah' than 'aargh!'
3. Maybe you need a brochure copywriter to help you shout about your brand in print?
4. Video ads and scripts for when you're struggling to get your message across in anything from 100 to 1,000 words.
5. Business writing for banking/finance/SME websites, LinkedIn Posts, ghostwritten CEO articles, etc.
6. Marketing campaign? Perhaps you need copywriting for email and newsletter content.
7. Luxury sector writing for when you need someone who knows Blancpain from an Omega.
8. Blog writing and content strategy to expand your authority online and bring your audience into your world on a regular basis.
9. Copywriting for slogans and straplines – because 'Just Do It' has, sadly, been taken.
10. Corporate content writing for that complex inside story you need to shout about. Recent clients include major names in the construction, food, events, training and sustainability sectors.
Every great business needs great content in order to grow
Many of the people I help with website and other written content are SMEs and startups. They typically budget for a designer when launching or relaunching their website, but 'the writer' is often something of an afterthought.
Some business owners initially think they can bypass the copywriter and do the writing themselves – and sometimes that works. But to try and illustrate that this may be a mistake, just ask yourself how many badly-written or confusing business websites you have seen.
Entrepreneurs sometimes struggle to sum up their offering in a succinct way. They may be full of great ideas, but that doesn't necessarily mean they are able to clearly direct people through their website, explain the benefits of their product or service, write a compelling 'About Us' page or deliver a consistent and readable set of blogs.
If your website is not converting at the rate you believe it could or should, then there is probably something wrong with your product or your website. I can't fix your product, but as an experienced freelance copywriter and content writer, I can help make the all-important words that people see when they first land really explain the benefits of what you do.
Making homepage (and other) content truly shine is an area in which a seasoned website copywriter / web content specialist can prove invaluable. I can sharpen up the content, add logic to the website's navigation and hopefully find the exact words that will help make your website somewhere to linger – not swiftly exit – when people arrive for the very first time.
One more thing: you probably came across my website because it ranks quite well on Google for certain keywords. This hasn't happened by accident – I have created a website that details, in a very natural way, exactly what I do. As a result, it was relevant to your search – which is what Google wants.
I take this approach to all client website content that I work on. No keyword-stuffing required :)
Drop me a quick email and I'll tell you what else I can do.
A journey has to start somewhere...
If you're a promising tech startup with high growth potential, let's talk about how I could handle your copywriting / communications (web copy, social media, pitch decks, LinkedIn profile etc) for an equity share of the business.
I am always interested in hearing from promising new businesses who need a copywriting partner to work with them while building a brand from the ground up.
Freelance writer / freelance copywriter Mike Peake has clients in the UK, Dubai, Singapore, Belgium, Sweden, the United States and Finland. He has written for dozens of well-known brands, as well as a multitude of magazines and newspapers, including The Sunday Times, Harrods magazine, Country Life, Gulf News (UAE), Outside magazine, Esquire, the BBC and many more. A former senior editor of one of the world's biggest lifestyle magazines, he is these days more often hired to write content as a freelancer for clients in the business and luxury sectors. Most recently, much of this work has been as a freelance business writer, with repeat commissions for a variety of well-known UK business outlets (including banks and government organisations) aimed at SMEs, startups and entrepreneurs. In tandem with this, there have been regular writing assignments for large corporations in Sweden and Finland covering the construction, maritime, FMCG and sustainability industries, as well as numerous copywriting engagements for clients in a multitude of sectors including property, luxury events, electric vehicles, recruitment, hypnotherapy, retail and more.
Copywriting, content creation, content planning, business website writing and homepage copy/blogging work are all regularly undertaken. As a reasonably accomplished French speaker, I also sometimes work with French brands to turn their marketing and web collateral into material that is more suited to an English-speaking market. If you've been Googling "I need a content writer for my website" and wondering what to do next, drop me a line!