FLAIR EVENT STAFFING – FREELANCE COPYWRITING CASE STUDY
Major website rewrite for popular UK staffing agency (2022-2023)
I was involved in a long-term website copywriting project with this leading UK staffing agency when they wanted to thoroughly modernise their existing website and boost SEO.
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There were a few challenges – including the need to acquaint myself with Figma for the first time. However, it was a fantastic project to be involved with and it was great to work alongside the founder to find the fun-but-professional tone that was right for their market. Another good example, too, of being asked to step in and write about a market I wasn't initially familiar with.​
Check out the Flair website.
TESTIMONIAL
"You've been paramount to the success of our new site, Mike, taking scraps of our ideas and coming back with solutions, concepts and a 'vibe'."
Clare Peckham, Founder, Flair Event Staffing
In brief
Full website copywriting project that encompassed a full rewrite and a lively new tone of voice. Clear funnels for talent and hirers were needed.
Challenges
Working out the best strategy for funneling two distinct types of visitor. Working within Figma for the versy first time was also tricky due to technical and design issues.
The result
A very happy customer who felt that the website finally caught the spirit of the brand and showcased their business in the best light.
