We'll start with a detailed questionnaire and 90-minute video call to help me understand your customer, brand positioning and what makes you different. I'll dig into your USPs, competitive landscape and business goals – so every word of your website copywriting serves a purpose, not just fills space. We'll also agree on your tone of voice – be it playful, dead-serious or something in between. 

Which is a fancy way of saying 'what goes where and why'. I spent over a decade planning large sections of Europe's biggest monthly magazine; today I bring this experience to website owners who want clarity and an unbeatable user experience.

Every page is written for your customer – not your LinkedIn profile. I address their pain points, explain how you solve them, and make it clear why you're the right choice. Scrap that – the only choice.

I research and weave in keywords that match what your customers are searching for. Keywords remain an SEO staple and help improve visibility on Google. Title tags, meta descriptions and alt text all add to the SEO party and help boost ranking potential.

I'll plan your internal links strategically to guide visitors deeper into your site, improve SEO authority flow and ensure your main pages get the attention they deserve. 

I provide detailed page layout recommendations and hierarchy notes. Your designers will know exactly how to structure each section, what to emphasise and how to maintain consistency across all 7 pages.

Your feedback guides the next steps. We'll discuss fine-tuning any areas you feel need to be adjusted to arrive at the perfect website copy for your business.