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Website 360

Your website, fully reimagined (or, uhm, 'imagined' if it's brand new). Complete copywriting for up to 7 pages, plus keyword strategy, meta descriptions, internal linking architecture, brand voice guide, and design recommendations.

 

From strategy to specs – everything you need to launch a high-potential website.

 

Note: a Website 360 project takes around 7-10 days, typically spread over 2-3 weeks.

1 

Strategy & discovery

We'll start with a detailed questionnaire and 90-minute video call to help me understand your customer, brand positioning and what makes you different. I'll dig into your USPs, competitive landscape and business goals – so every word serves a purpose, not just fills space. We'll also agree on your tone of voice – be it playful, dead-serious or something in between. 

2

 Site architecture / site-mapping

Which is a fancy way of saying 'what goes where and why'. I spent over a decade planning large sections of Europe's biggest monthly magazine; today I bring this experience to website owners who want clarity and an unbeatable user experience.

3

Human copywriting with a heart

Every page is written for your customer – not your LinkedIn profile. I address their pain points, explain how you solve them, and make it clear why you're the right choice. Scrap that – the only choice.

4

SEO integration & keywords

I research and weave in keywords that match what your customers are searching for. Keywords remain an SEO staple and help improve visibility on Google. Title tags, meta descriptions and alt text all add to the SEO party and help boost ranking potential.

5

Internal linking

I'll plan your internal links strategically to guide visitors deeper into your site, improve SEO authority flow and ensure your main pages get the attention they deserve. 

6

A design 'starter kit'

I provide detailed page layout recommendations and hierarchy notes. Your designers will know exactly how to structure each section, what to emphasise and how to maintain consistency across all 7 pages.

Deliverables

  • All discovery work, including customer and competitor research.

  • Written brief to ensure alignment.

  • Sitemap.

  • Title tags, meta descriptions and alt text.

  • Keyword research and integration.

  • All copy – including headers, intros, bulleted sections, CTAs and microcopy – for up to 7 pages.

  • Internal linking strategy​.

  • Comprehensive design starter kit to accelerate the design phase.

  • 1 full round of revisions.

Price: from £3,295

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