My freelance copywriting blog

This hypnotherapy client wanted blogs, website content – and the kind of keen engagement that leads to clicks. James Mallinson, co-founder of London and Winchester-based clinical hypnotherapy practice Fix My Mind, had given me a testimonial for my website some years ago after I had written some blogs for him. When tweaking my site, however, I asked him for something that better reflected the website copywriting work I'd been doing for his business. I have been providing him w

Whether you need web content, email copy or something else, one of the first decisions you must make is about what kind of copywriting partner is right for you. In this post, I'll provide some guidance. I'm going to start with an analogy. You've decided you need your living room redone, and you're pretty sure you've found the perfect shade of Farrow & Ball ('Giraffe Aura') for the job. You don't want to do the work yourself because: A/ You don't have time.  B/ The last time y

You're looking for a freelance copywriter in your niche, but can't find one. Here's why all is not lost. Most business owners are experts...

Your freelance copywriter should be able to give you more than just words when writing your website. Update: this blog is over two years...

Managing a writer and a designer can be a challenge. Here's a few pointers. I've just completed an enjoyable job for a client that...

My top 5 tips for helping your business website up its game. No waffle, no long explanation, just straight to the point. I created this...

AI for copywriters. My verdict so far...

Grammarly Pro can turn experienced copywriters into something approaching a skilled proofreader. But read on for my August 2024 update at...

Staring at a flashing cursor? Mind as empty as a juvenile delinquent's Christmas stocking? Read on! Many writers suffer from writer's...

When you think 'website', think 'ladder'. Here's why... "How should I improve my website" is a question that around half of all...

Rooted in sales tactics, copywriting frameworks can be a huge help... sometimes. I get asked about copywriting frameworks from time to...

Good website copywriting can turn your business site into a leads-generating powerhouse. Follow these tips to get off to a rock-solid...