No waffle, no long explanation, just straight to the point. I created this little graphic thing to give you something to ponder the next time you're staring miserably at your website and screaming, "Why, why WHY?!" like someone who is desperately looking for the UK's fourth longest river...
If you want to improve your website copywriting in the time it takes to watch 0.001% of the Lord Of The Rings trilogy, try this...
Yes, I see now that I foolishly underlined Wix as if there were a link to it. To save you typing that taxing three-letter word into Google, try this.