FIX MY MIND – WEB COPYWRITING CASE STUDY
Site-wide web copy for leading UK hypnotherapist (2023-2024)
Some copywriting projects last for months. Such was the case with the Fix My Mind website, where plans for a new-look version of the site involved UX designers, SEO specialists, developers, my professional copywriting services and more.
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I was involved from day one, writing many thousands of words of clear, focused website copy designed to drive home this popular London hypnotherapy practice's unbeatable credentials. Clear CTAs and lots of SEO work were also part of my remit. It was an excellent project to be involved with that required lots of communication and patience. Conversions shot up more than 30% the week after relaunch. ***Update: work on the site continued throughout 2024, with regular strategic refinements to boost conversion and SEO.
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Check out the Fix My Mind website.
"I'll always come to you for my website copywriting, Mike, because you give me exactly what I want first time, every time."
James Mallinson, co-founder, Fix My Mind
In brief
Complete website overhaul for one of the UK's leading hypnotherapy businesses. Worked with SEO experts, designers, UX specialists and developers to bring project to life.
Challenges
Google is particularly eagle-eyed when it comes to copy pertaining to medical/health matters. As well as making sure the copy was clear, persuasive and well-optimised, compliance was always front of mind.
The result
After some turbulence in rankings, the site quickly settled – and secured the #1 position for its main keyword. Conversions increased by more than 30% in a week.
