Luxury sector writing
Because there's a whole different language when writing for UHNWIs who like the finer things in life.
For seven years, I was a writer for the ultra-luxurious Harrods magazine, dispatched to the HQs of luxury brands across Europe to see much-coveted items being made and to speak to the CEOs behind these businesses.
Alongside this, I have been a freelance writer for such luxury UK titles as The Mayfair Magazine, Kensington and Chelsea magazine, and the inflight magazines of Etihad and Singapore airlines.
So I know the language – I know a Blancpain from a Bulova; a Bernardaud from a Baccarat.
If you'd like help with your luxury writing – whether that's for a print/digital publication or for your own business in this sector, please drop me a line.