At last! A freelance website copywriter who just gets it!
ProCopywriters member
Razor-sharp website copywriting + strategic planning for a flawless visitor experience.
Creator of web micro-roast series
Clients in 12+ countries
What you get from other copywriters:
What you get from me!
All your copy, PLUS:
Design optimisation SEO
Internal linking Comprehensive web strategy based on 20+ years of editorial and marketing experience.
Boring. Sits in drawer for six months.
Not boring. Packed with ideas and insight to get you off to a flying start.
Hi, I'm Mike – a 20-year veteran of the writing and copywriting sector.
I'm your new best friend when you need websites that roll up their sleeves and convert.
If you have some AI-written content that needs to be humanised, I can do that, too!
Meet just a few of the 150+ brands I've helped with crystal clear digital copy...
31%
2,000+
boost to conversions one week after relaunch
increase in monthly visitors after web rebuild
10+
page 1 rankings for main keywords
My freelance copywriter testimonials:
"At TITAN Containers, we've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of an exceptional freelance copywriter."
Rasmus Nørgaard, Group CMO, TITAN Containers
Whether you're a punchy startup, high-growth middleweight or global powerhouse, I'll find the words that lift you higher.
The nuclear sign. This bit must be, like, super-important.
Here's why you need a freelance web copywriter who maps out your site before the first word is written.
Look – I get it.
But there's a chasm between what a low-rent copywriting newbie or generative AI can do for your business and what an experienced, seasoned pro with an award-winning editorial background (that's me) can do.
Do you want a cold, impenetrable Word doc – or do you want the blueprints to your whole site?
Trust me: great websites are really hard to pull off.
That's because the goalposts are shifting.
Today.
Tomorrow.
Next week.
Visitors' attention spans are shrinking all the time.
And even if your site followed best practices two years ago, it's probably out of touch with what customers want and expect today.
So, what's the magic ingredient?
Everyone's a writer these days.
Clarity.
I combine 20+ years of experience in content hierarchy, story architecture and modern web methodology to create websites that have the clarity your customers crave.
I won't just write your website; I'll give you a roadmap that clearly illustrates how everything joins up for a seamless user journey.
Website copywriting is a critical process that underpins your ENTIRE business. So don't wing it...
ALL WEBSITE COPY NIGHTMARES FALL INTO ONE OF AREAS:
3
Poor Google rankings
Optimising your website for search (SEO) is key
Confusing user journey
Improving clarity leads to longer time on site
Meandering calls
to action
Keep visitors onside by showing them what to do
I have proven strategies that help with all three!
How partnering with me as your website copywriter can
your business...
Does this seem painfully familiar?
Let me take a wild punt that you've spent serious cash on your website, forking out a small fortune on developers, designers and writers – or perhaps you wrote it yourself (seemed like a good idea at the time, right)?
And despite all your hard work and fast-shrinking chequebook, you're simply not getting the web traffic you know you deserve. Or when people do arrive at your site, they leave quicker than a toddler chasing a bag of Haribos. It's infuriating! The only thing you're 100% sure about is it just isn't working.
Does this sound better?
What if the people arriving at your site instantly understood where you were coming from? And your data showed them gleefully skipping through your website and clicking on all those things you'd been dreaming they would. Such as 'buy now' – or sending an email.
Can you weather the cost of lost opportunities?
When a website isn't clear, or there are inconsistencies that cause the tiniest flicker of doubt, people leave. It's that simple. We're so spoiled for choice today that website shortcomings – no matter how small – make us seek out someone else who has what we need instead.
Any flaws in your website nudge people towards the exit – and slam the doors once they've left.
Why you want a copywriter who's a little bit 'obsessive'
I work with founders and marketing teams who instinctively know their website could be better. Driven by a near obsession with clarity, I root out those inconsistencies and shortcomings that are stopping your website from achieving its full potential (check out some of my 'micro-roasts' to see what I mean).
Why put your faith in me? Because I have a 25-year background as a writer and editor – 15 of them in digital copywriting. But that's all by the by – what really makes me worth hiring is that I write websites every day. And I love whipping them into shape and watching them fly.
If you're thinking you can just wing it and use AI, tread carefully. As someone recently noted on LinkedIn: "AI is like the music industry after streaming exploded. Anyone can release a track, but only a few can write the song you can’t get out of your head."
Why not check out my page about website copywriting and web content writing to find out more, including all the latest info about website copywriting prices. Or follow this link to find out about my work as a freelance SEO copywriter.
What does hiring me as your freelance web copywriter look like?
1
First, I work with owners and marketing teams to assess what they need. A combination of emails, questionnaires and video calls helps me root out what kind of copy will have the most impact.
2
3
Next, I study your customers and competitors to get a detailed understanding of what people want – and work out what tactics successful sites use to give them that.
Then, I create a detailed visual plan of the pages your website will need, how they link up, and the elements that make up each page. Take these to your designer and hit the ground running.
4
Finally, I carefully craft your copy, weaving in your story, your brand voice and the strongest possible calls to action.
That's the brief version – my copywriting services also take care of keyword research, title tags, meta descriptions and other SEO work, as well as a comprehensive round of revisions.
A life in copy...
20+ years
experience
150+
satisfied clients
1 million+
words written
Sectors covered: Commercial | Tech | Property | SaaS | Retail | B2B | Healthcare | B2C | Industrial
Finance | Recruitment | Travel | Luxury | Government | Shipping | Training & many more
Get a head start on your website homepage!
I've analysed hundreds of business websites to find out the tactics behind homepage copywriting success. Get your free 'Nail Your Homepage' guide today!
Super-easy to follow
Works for any kind of business
Mix and match elements to suit your audience
Find a clear direction for your homepage in 60 minutes
huge!
FREE GUIDE!
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About me
More than just a gently persuasive copy charmer, I've been turning text into impactful content throughout my career. Here's what I bring to the party.
Editorial strategy & user journey
Hundreds of times across the decades, I have been hired to plot out content long before a single word is written. Every piece of copy has a purpose and forms part of an interconnected content network; strategising ensures it joins up.
Design
I have briefed designers throughout my career, explaining the rationale behind what should go where and why. Paying for copy without careful consideration as to how the content will be used leads to roadblocks and confusion. I can help.
No two projects are alike. I excel at untangling tricky user journeys, unravelling complex messaging, and finding new ways to present information so it's clear and easy to grasp.
Writing
Your brand’s voice is unique. As a seasoned copywriter, I can quickly tune in to (or create) your tone and write clear, persuasive content that readers find reassuring and engaging. Or urgent and conversion-focused – whichever's needed.
Creative thinking
Project management
Millions of words of copy written by freelance copywriters end up in a drawer because business owners or marketing teams don’t have the time or resources to move things along the chain. I have decades of experience in seeing complex projects through to completion.
Website copywriting FAQs
Do I need a freelance website copywriting service if I want to attract new clients?
Freelance? No. Copywriting? Yes. You can choose between an agency or a freelancer, though the latter is generally more affordable. What an experienced freelance website writer who specialises in web content really understands is how to communicate key messages in a succinct way. Company owners sometimes over-complicate things when trying to write their own sites. And marketing teams sometimes just don't give good copy. A freelance copywriting specialist like me can help with all your content creation, and in an SEO-friendly manner, too. My goal as a writer is to give you two things: great copy that has the potential to help you rank, and a clear idea of how your website will work. So it's not just a Word doc – it's a whole package of what goes where and why. Most freelance copywriter services you'll find don't extend much beyond a basic text document. My version is a suite of solutions that help you create or reshape a website so that it looks great, reads well – and converts.
What does hiring a UK website copywriter cost? Explain your copywriting rates, please!
We’re all different. UK freelance copywriter rates range from £200 a day to £1,500 a day or more (2025 UK average is £480). Me? I’m somewhere in the middle. One thing to bear in mind if you hire a freelancer is that it will usually work out cheaper than going with a copywriting agency. But here's one key thing to remember: carefully planning out and writing a website takes time. If you want something you can really use, it's not going to cost tuppence. Check out my freelance copywriter blog for my thoughts on what makes good copy and why it takes time.
Do you come up with creative copywriting ideas – or do I need someone else for that?
I love coming up with creative copywriting ideas. As well as devising website concepts and finding ways to make information look great, I've worked on ads to appear on tube trains, sales-focused landing pages, marketing emails, quote forms, billboards, brochures and LinkedIn ads. I've been using copywriting to help people tackle creative challenges and develop new ideas for more than two decades – brand story/brand voice included. Drop me a line for some examples of my work across multiple digital platforms – whether you need a blog copywriter, SEO content writing or something else.
What else do you do apart from content writing for web sites?
Good question – and we need to be clear about the distinction between website content writing and web copywriting. My freelance copywriter services cover everything from email writing to brochures, landing pages and reports – and when it comes to websites, I offer website content writing (blogs, simple descriptions etc.) and SEO-rich, targeted website copywriting which is underpinned by a robust web strategy. I also look after: * Brochure copywriting * Company report writing * White paper copywriting * Advertorial copywriting and sponsored content * Copywriting for email sequences * LinkedIn descriptions and ghostwritten articles * Copywriting for SEO (search engine optimization) + Online marketing (landing pages, blogs, forms, microcopy, Facebook ads etc.) Website strategy is my bread and butter, and I do more than just words. I can even help you create your whole website – including briefing designers and developers. It's my mission to be the friendly neighbourhood copywriter UK clients and those from further afield can rely on. I'm very much a copywriter for hire and sometimes have availability within a week or two of initial contact. But not always :)
I need some winning words pronto. Are you available? How do I get in touch?
Just send me an email or call me (details at the bottom of this page) or hit the big green 'Contact Me' button at the top and we can get the ball rolling – whatever your copywriting project or target market. Am I one of the best UK freelance copywriters? Not for me to say, but clients like my work and my testimonials and reviews back that up. I know I go the extra mile to deliver way more than just copy. I've been writing professionally for well over 25 years, and bymikepeake.com, the Mike Peake freelance copywriting website, has been around for more than a dozen years. If you forget my name the next time you need someone, just type 'freelance copywriter near me' or 'UK website copywriter' and my little blue icon will come up eventually!
Haven't you and your fellow copywriters been wiped out by artificial intelligence yet?
Not yet, my friend! But I get it – AI can create copy in the blink of an eye, and for free. So why do people still need a freelance copywriter for websites and their other marketing material? Here's why. AI generated text is basically a mishmash of things that have been written before. It also tends to be written in a very repetitive style that quickly seems annoyingly familiar. In other words, the copy you get back is OK... but it's a country mile from what a professional freelance copywriter can do for you. My own skillset includes: * Understanding your brand and writing consistently in your brand voice. * Humour. Yes, humour! My day job once upon a time was writing dozens of funny articles a month. AI is still a long way from doing 'funny' in a way that doesn't make your toes curl. * Interviewing people. AI, as far as I know, can't do this yet. * Taking an overview, planning a content strategy, and editing copy so that it sings. But I see the appeal of free copy. If you want to use AI to create your copy and then have an expert with lots of writing and editing experience take a look at it, give me a try.
How do I become a copywriter? I hear it's well paid and easy to get into.
I've got some disappointing news for you. I can't think of a worse time to be starting a career in copywriting. Here's why: 1. Freelance copywriting has been flagged up by people who should know better as a classic "easy job anyone can start tomorrow" on LinkedIn, TikTok and other platforms. That advice is horseshit. It's like saying anyone who can do maths or owns a calculator can be an accountant. You can't. 2. There are hundreds of thousands of other copywriting hopefuls to compete with – many of them turned on to it by those muppets on TikTok insisting that copywriting is a path to easy money. You completed a £200 copywriting course from some spurious academy? It means nothing. Sorry. 3. AI is wiping out the copywriting market – literally obliterating it, especially at the bottom end of the talent pool, which is where you'll unfortunately be coming in as a newcomer. 4. Every copywriter I spoke to last year said it had been a challenging 12 months. And these people know what they are doing – and have many years of experience. I could go on, but you get the idea. It's heartbreaking to say, but I do not recommend copywriting as a career change in 2025. Here's why. AI generated text is basically a mishmash of things that have been written before. It also tends to be written in a very repetitive style that quickly seems annoyingly familiar. In other words, the copy you get back is OK... but it's a country mile from what a professional freelance copywriter can do for you. My own skillset includes: * Understanding your brand and writing consistently in your brand voice. * Humour. Yes, humour! My day job once upon a time was writing dozens of funny articles a month. AI is still a long way from doing 'funny' in a way that doesn't make your toes curl. * Interviewing people. AI, as far as I know, can't do this yet. * Taking an overview, planning a content strategy, and editing copy so that it sings. But I see the appeal of free copy. If you want to use AI to create your copy and then have an expert with lots of writing and editing experience take a look at it, give me a try.
Can a website copywriter who knows about SEO get me on page one on Google?
Maybe yes. But probably no. It all depends on your sector and what keyword you are trying to rank for. If you're trying to rank for something obscure, a little SEO work by your web copywriter can work wonders. That coveted #1 spot on Google may even be yours for the taking. But if you want to get on page one for something more competitive such as 'Lawyer London', a freelance copywriter with SEO experience can only do so much. We can optimise copy for you so that it reads brilliantly (Google likes and rewards this), is easy to scan, contains relevant keywords (and related terms) in the right quantity, and advise on internal linking. SEO copywriters can't control the many other factors that determine your SERP rankings, which include backlinks (a long and potentially expensive process), page speed and design, sitemaps, and other technical aspects of SEO.
Mike Peake is an experienced freelance marketing copywriter who specialises in website copywriting services. He has also consented to write about himself in the third person for this bit because that's what consultancy types sometimes do at the end of their homepage – probably to snaffle up a few more keywords, but he assures you this isn't his game here. He has been creating digital and print content for clients for well over 20 years and has helped businesses in Japan, Denmark, Poland, the UAE, Singapore, Finland, Sweden, Austria, Belgium, Canada, the USA and Switzerland. Much of his work is for UK-based clients – London especially. The freelance copywriting website bymikepeake.com has been in existence since 2011.
Mike has won awards or been part of award-winning teams on five occasions and is committed to continuous learning in the field of web copywriting, content creation and writing about himself in the third person, striving for excellence for every client. Some of the many large organisations Mike has created content for include Harrods, the Sunday Times, Virgin Atlantic, KONE, Singapore Airlines, TITAN Containers, Business Insider, the BBC and NatWest. Smaller clients are well looked after, too – apart from that one bloke who was given short shrift when he asked me to turn two sentences he'd written into a complete website and pay me £100 because it was "just an edit".
Contact Mike whenever you need a website copywriter or a general freelance copywriter who has many years of experience and provides first-class creative services. Mike's mission is to promote the 'de-shitification' of websites and provide businesses with sites that have been properly thought out instead of being chucked together with bits of twigs and some Sellotape. Why not take a moment to read some of his copywriting testimonials to get an idea of how he works – though, be warned, it's an absolute hotbed of third-person indulgence.
Quick links: corporate copywriting, brochure copywriter, UK SEO copywriter, copywriting for marketing managers, international copywriting, AI copy editing, homepage development, luxury brand copywriting, email copywriter, tone of voice, business writing, how to hire a copywriter, freelance copywriter for business owners, what to do if your website doesn't rank, best copywriting tools 2025, when do you need a copywriting agency. Mike also takes inspiration from the excellent work of marketing expert Neil Patel and the writers at Copyhackers and Copyblogger. He highly recommends that you check them out.